October 13, 2013 — This talk is about attention to detail in your code and design work. Before you lay down one single pixel, or one single line of code, you need to make sure that everyone (you, your client, your clients client, etc) are on the same page and make sure you are managing expectations on what the desired project outcome is.

October 12, 2013 — This talk is about the challenge of selling code in today’s marketplace, especially product niche markets.

October 12, 2013 — This talk takes you through the process of sizing images and graphics correctly in Photoshop and Google +.

October 11, 2013 — A panel of WordPress developers and website owners answer and discuss questions from the audience about planning, functionality/plugins, design/theme, content, SEO, social engagement and measuring success.

October 10, 2013 — This talk is about how to view your own web content by seeing it through the eyes of the user. It discusses methods of improving UX by employing simple and effective psychology alongside common-sense SEO and how methods of effective in-person conversation can be applied to web content strategy.

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October 10, 2013 — This talk is a retrospective of the first 414 days of a freelancer. This is not a “quit your job!” speech – just a straight-forward look at how the first year has gone, for better or worse.

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October 9, 2013 — This talk presents on the idea of going beyond standard WordPress plugin development. It is primarily focused on creating an ecosystem with plugins that reaches beyond WordPress.

October 9, 2013 — This talk discusses “design thinking” as a problem solving strategy, including why the most beautiful sites are not always the most successful. It ends with some ways to start applying “design thinking” principles to all of your projects.

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October 8, 2013 — So how do you determine if your site is living up to potential? This talk tackles that question and discusses ways to gather and analyze information about how visitors interact with a site. It also discusses how to use that information to answer important questions that will help you optimize sites for (business) performance.

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October 8, 2013 — This talk goes over the recommended best practices of debugging with WordPress, some helpful plugins, and some of the ways you can help reduce bugs in your code.

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