Speakers: Heather Johnson

  • Heather Johnson: Using Images To Build Your Audience In 
3 Simple Steps

    WordCamp Seattle 2015: Beginner EditionSpeaker: Heather Johnson

    December 27, 2015 — With around 65% of the population being visual learners, it is no wonder that images can make or break a website. A study has revealed that 60% of consumers are more likely to consider local search results that include an image and another 23% are more likely to actually contact a business that uses images well. It may seem daunting to focus time and energy on your images but with 3 simple steps – creating an image library, optimizing your images and displaying them properly – you can reach a wider audience, increase engagement, lengthen the time your audience spends on your website and bolster your conversion rate. Isn’t that worth it?

  • Heather Johnson: Translate the Geek – Teaching Clients How to Use WordPress

    WordCamp Seattle 2014Speaker: Heather Johnson

    August 21, 2014 — Technology can be intimidating. From the tools to the geek speak, many clients glaze over when they think about working with WordPress. By embracing the role of geek translator, you can train your clients to work within their site or at least be comfortable in knowing what they want done. Everyone has skills they bring to the table when working with a website but those skills may not be in understanding the terminology or function of WordPress. We will go over some simple steps and resources to help make the process of educating clients about WordPress go more smoothly and be more effective. By utilizing multiple training methods and tailoring your training to his/her level of understanding you can give your client the space in which to build confidence and understanding. Build long-lasting, healthy client relationships (and make money!) by learning how to translate the geek!

  • Panel Discussion: Making Sense of SEO for WordPress

    WordCamp Seattle 2014Speakers: Jennifer Bourn, Scott Eklund, Michelle Castillo, Heather Johnson, Joyce Grace

    August 5, 2014 — This panel discussion focuses on SEO issues specific to WordPress and, particularly, blogs. In addition, it illuminates the latest in Google goofiness and other peculiarities of SEO. It is not a basic tutorial in SEO, but is still a good choice for beginners.

    Presentation Slides »