October 26, 2020 — Competition is fierce – and WordPress solutions are now a commodity. The race to the bottom creeps in, effectively harming qualified vendors unable to stand out among the endless pool of vendors. Let’s discuss 10 of the most effective ways to diversify your suite of services and double down on a unique differentiator that gets deals done, approaching blue chip clients as well. (This topic is suitable to freelancers, service providers, and agencies offering WordPress web design/development solutions and site building services to clients.) 1. Industry specialization 2. Technical specialization (WooCommerce, BuddyPress, Gravity Forms) 3. Maintenance and administrative plans (content, SEO, PPC, affiliate) 4. Consulting sessions 5. Marketing and PR services 6. Server management 7. Pivoting into product 8. Integration partnership (HubSpot, Salesforce) 9. Training courses 10. Turnkey solutions

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October 26, 2020 — Mobile First Index означава цялостна промяна в начина, по който Гугъл оценява и класира уеб-сайтовете при търсене . Алгоритъмът на световната търсачка вече анализира сайтовете с приоритет към мобилни устройства, на база технически и контент изисквания, както и тяхната ползваемост на мобилно устройство и на тази база ги подрежда в SERP. Mobile First Index е наложен от силно увеличената употреба на мобилни телефони в световен мащаб. Тази лекция ще ви подготви за тази промяна и да ви даде най-добрите практики, за да имате успех в новите условия.

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October 26, 2020 — Как работи WordPress? Кога и как се изпълняват различните модули на WordPress? Как работят разширенията за WordPress? Защо темите се изпълняват в различен ред? След 16 години разработка какво следва? Ще дадем отговор на тези въпроси и още много в настоящата презентация.

October 26, 2020 — Ще представя много плюсове и някои минуси на платформата WordPress – с реални примери, добри плъгини и достъпни съвети за масовата част от слушателите.

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October 26, 2020 — Lo que vendes o quieres vender hoy en día, alguien ya lo pensó y tal vez se encuentre en Google.
Daremos un repaso de la importancia de SEO hoy en día en negocios digitales y realizaremos un benchmark de un sitio de ejemplo, identificando sus principales competidores orgánicos.
• Criterios a evaluar (keywords, link building, contenido, etc)
• Herramientas para identificar mi competencia (de paga y gratuitas)
• ¿Cuánto tráfico recibe mi competencia?
• Entre otros factores

October 25, 2020 — Hestia es un panel de control gratuito derivado de Vesta, en el que incorpora todo lo bueno, y le añade muchas cosas para hacerlo aún mejor. Con este panel vas a poder crearte tu propio Hosting VPS.

October 24, 2020 — Andrea Pinchi ci parla di progettazione d’interfacce.
La progettazione UX e UI è sempre più diffusa. Di cosa si tratta? Come si progetta un’interfaccia in un contesto in cui il mercato cambia velocemente, i servizi si evolvono e nuove tecnologie vengono rilasciate ogni giorno?
Metodi, processi e riflessioni su come costruire buone interfacce e progettare esperienze tenendo l’utente al centro.

October 22, 2020 — In this presentation we’ll explore the underlying structures all stories share, explain how every member of a publishing team can benefit from this understanding. We’ll take a look at some specific examples, and attendees will leave the session inspired and reinvigorated with their storytelling approach.

October 22, 2020 — Opening Remarks

October 22, 2020 — An update in WP 5.6 is going to remove support for very old jQuery. I am a Senior Front End Developer for an agency that builds and supports over 40 WP sites a year. Our custom theme, Gesso, does not use older jQuery, but we do use a range of plugins based on the technical requirements of our clients. The jQuery version leap is quite large, and we are trying to account for all the plugins and different versions of these plugins that we use that may have flown under the radar utilizing now deprecated code.

We are currently using the jQuery Test Update plugin and jQuery Migrate on new builds, but we needed a more programmatic way to analyze sites that are currently deployed. First we want to get a comprehensive view of all the plugins we use and their versions. Then we are investigating the plugin code to determine if it uses old jQuery. If it does, we are either, updating that plugin’s version (see Custom Post UI), or taking it out completely if we can’t find a version that complies with the new requirement. Many of our clients are non-profit and government sites that are updated monthly. This WP update requires more rigor than usual, so we need a tool to help.

Enter PyGithub. PyGithub is a Python library that accesses the GitHub API. It allows you to run robust searches throughout all of your repos, when you need to do something more complicated than the GitHub search function will allow. I will demonstrate how to connect to the GitHub API and then drill down to the composer.json and pull out the plugin names and versions. Then I will show how to search within the code for offending jQuery.

I hope to have everyone using this simple tool to do all kinds of analysis on their WP repos, and provide people some confidence in updating sites to the latest version of WP without fear of breaking things. I will also cover some of the typical issues that we ran into regarding plugins, and older theme code.