December 21, 2019 — En esta charla analizaré datos demográficos sobre los problemes de visión por edades y género. Generaré unos perfiles de los principales problemas que visión de cada grupo de edad y génereo y la forma en la que afectan, o no, a la navegación/interacción con la web. Y qué decisiones sobre el diseño van a optimizar la accesibilidad a nivel visual.

Con los resultados los asistentes podrán estimar, según el perfil de los visitantes de su web, las necesidades visuales que presentan y adaptar el diseño para que les sea más usable.

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December 21, 2019 — Es difícil explicar en pocos minutos las claves de cómo redactar, programar, gestionar, divulgar y medir un plan de contenidos de manera profesional para conseguir el máximo resultado de esas publicaciones que tanto cuesta a veces escribir.

Pero prometo darte información valiosa desde mi experiencia de muchos años como editor de una red de blogs, escritor y bloguero. Veremos

Para que te lleves tarea a casa, te daré una serie de plantillas para que puedas usarlas con tus proyectos y clientes.

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December 21, 2019 — Esta va a ser la primera charla de contenidos en el que quizá nadie te diga que el contenido es el rey. Bueno, esta no cuenta.

Hablaremos de contenidos, cómo no. Pero sobre todo diferenciaremos los contenidos en dos tipos: los estáticos y los dinámicos. Los primeros nos ayudarán a escribir una web desde cero. Los segundos, a mantenerla viva.

El contenido es diseñar con palabras, y si queremos que nuestra web luzca bonita… ¿no merece la pena dedicarle tiempo a qué contamos y cómo lo contamos?

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December 20, 2019 — There’s a lot about modern networking that we all should un-learn. Showing off your knowledge and targeting the “important” connections is the wrong approach. If you genuinely want to be an effective networker, you have to shift away from looking at these interactions as transactional. That said, it’s still hard to find people to talk to, and even harder to know to start up a conversation. I’ll give you tips that will help you work through those issues and ultimately make you more comfortable in new spaces with new people. You’ll come away from this presentation with advice you can put to use immediately.

December 20, 2019 — We all have favorite web tools and plugins, let’s share, so we can all be better and more efficient.

Roundtable discussion where each participant share’s 3 -5 web tool or plugins they like and why.

December 20, 2019 — You’ve been thinking about writing a blog for some time now, but don’t know where to start. This talk is for you. A practical presentation on do’s and don’ts for starting a blog

Talk will cover platform selection, writing tips, how to find pictures to use, how to find content, length of posts, how often you should post, best practices and SEO.

December 20, 2019 — Cosa fare quando non sai cosa scrivere? Quando hai finito gli argomenti o semplicemente non sai più cosa inventarti? Niente panico. Ecco qualche idea pratica per produrre contenuti interessanti, coinvolgenti e persuasivi in grado di tenere incollato il pubblico ai tuoi articoli.

December 20, 2019 — Being the CMO (chief marketing officer) of Artbees, I have been in the center of all marketing activities in Jupiter WordPress theme that has formed its 130000 user-base in the last 5 years. I’d like to share my experience of using lean methodology in all the marketing strategies we have employed in Artbees. In this talk I will explain the foundation of Lean methodology, the concept of feedback trio and and how it has inspired lean marketing. In the second chapter I will explain the 8-step model used in lean marketing. In the third chapter I will talk provide 12 lean practices to market a WordPress theme. Following is the questions I will seek to answer in this talk: – What is and what is not marketing? – What is Lean Marketing? – How to use Feedback Trio to evolve a product? – What are 8 critical steps to follow in every Lean marketing campaign? – What is a good metric? – How to do experiment in Lean Marketing? – What to do when a campaign fails? – What is the state of a healthy marketing campaign? – What are the ways to reach virality? – How to exert affiliate program to reach virality? – What is the role of your public image in Lean Marketing? – How to put licensing into use as a growth factor for your theme? – What are Growth Hacking tips for WordPress theme producers?

December 20, 2019 — Il problema del pagamento oggi è forse l’ultimo dei problemi quando si inizia un lavoro per il tuo cliente. E anche in quel caso la soluzione di mettere offline il suo sito web a volte più crearti ancora più danni. Che si tratti di iniziare un progetto digitale, sviluppare un sito web o un e-commerce, creare una strategia che comprenda l’utilizzo di social o attività di advertising, poco cambia. Tra Gdpr, codice del consumo, normativa sul commercio elettronico, proprietà intellettuale e diritto industriale per i marchi, bisogna sapere quali clausole contrattuali utilizzare per evitare responsabilità che non ti spettano e dormire sonni tranquilli.

December 20, 2019 — Durante il mio intervento vorrei mostrare come e perché i link in ingresso permettono ai siti web di migliorare il loro posizionamento su Google. Vorrei anche mostrare come scegliere i link giusti, come valutarli e in che maniera indirizzarli al proprio sito così da scongiurare Ban da Google o penalizzazioni.