June 30, 2019 — Does your business serve a specific geographic location? If so, you need to focus on Local SEO and particularly your Google My Business (GMB) listing.

Claiming, setting up and posting weekly to your GMB account up can be crucial to your Local SEO (ex. dog groomer near me) by increasing your chances of showing up in Google’s Local Pack, Local Finder and Google Maps.

Whether you have a special to promote, a blog you want to get eyes on or simply want more traffic to your business or WordPress site, you should optimize and post weekly to GMB.

GMB is NOT a set it and forget it platform for your business. Tricia will share Local SEO tips, tricks and best practices to get your local business found. This will include: claiming your GMB account, optimizing your GMB account, posting to GMB, getting reviews, your NAP, citations and much more!

Key takeaways:
– The keys to properly optimizing your GMB Account
– Best practices for on-site SEO for your Local Business
– NAP and Citations – how to get it right from the start

June 28, 2019 — Introducción al editor de Gutenberg de la mano de Victor Saenz y Pablo Marchante en la WordCamp Las Palmas de Gran Canaria de 2019.

Presentation Slides »

June 28, 2019 — Securing WooCommerce can sometimes feel like a moving target. In this talk, We will review some easy and actionable steps for securing your store without annoying or scaring off customers. You’ll also learn to integrate free services that will improve the security of your website or store.

This session will help you find answers to these common questions:

1. Do I need to worry about security? I don’t get that many visitors.
2. My site keeps getting hacked, what should I do?
3. Do I need to do anything if I am using managed hosting?

June 27, 2019 — As more people across the world start using WordPress, the more we will all start to work with people that have different world views. There’s nowhere that makes that more clear than in the global WordPress community. Join Josepha, the new Executive Director of WordPress, for an interactive discussion of learning to work across cultures, whether in a single office or across the globe.

June 27, 2019 — Ah, clients—we need them, we crave them. WordPress consultants and freelancers mostly live in attraction mode, constantly building a vibrant roster of sweet-spot clients. But not every client is a good client. So while you’re courting new relationships, beware of the challenging types of clients almost never worth the trouble.

After this session attendees will be able to:

– Identify danger signals before engagement
– Learn 5 steps for handling difficult clients
– Discover how to politely fire a challenging client
– How to prevent future nightmare clients

June 27, 2019 — This session is for Website Developers and Designers who are looking to provide a more personalized customer experience. The tools and technologies have advanced now to the point where, with a little work and patience, you can provide a personalized customer experience that speaks directly to your customers’ needs and desires on an individual, customer-by-customer basis. No more one-size-fits-all.

We’ll review, on a high level, the tools and strategies you can begin to implement today to attract and build a loyal customer base by providing each customer with a REMARKABLE, personalized customer experience.

June 27, 2019 — Do you constantly worry about making deadlines, avoiding scope creep, staying in budget? No matter how big or small your digital agency is, I have tips, tricks, templates and tools that will help you develop processes to allow you to relax and enjoy your work again.

June 27, 2019 — Consultations, estimates, proposals, contracts, oh my! If onboarding your clients is a struggle, this session is for you. I’ll share my super straightforward system and break everything down into actionable steps you can put in place to get clients to sign on the dotted line. When you have a buttoned up client onboarding process, your clients will have confidence moving the project forward with you. It’s how you set the stage for a smooth and successful project (and keep yourself efficient, calm and sane).

June 27, 2019 — A short introduction to markup and CMS for creatives. A list of resources for learning more about WP, Gutenberg and editing themes. For developers looking to learn more about design; an introduction to design concepts and programs (freeware) for editing graphics.

June 27, 2019 — The new WordPress block editing experience, code-named Gutenberg, was released the end of last year. At the time, some people chose to temporarily opt out of using the new editor. As the WordPress ecosystem introduces better and better integrations with the new editor, let’s take a closer look at what it looks like to use the block editor today.

This session will be a live demo with opportunities for interactive Q&A during the presentation.