May 16, 2019 — When people talk about SEO sometimes people say “To get great rankings in Google you have to write great content”. But that is blue sky marketing fluff. What does that actually mean? In this talk, I’ll show examples of a blog post written that actually generates traffic, what was done to get it ranking, as well as what occurred when you actually get traffic – the results aren’t what you think!

May 15, 2019 — Si utilizamos Photoshop para tratar las imágenes antes de subirlas a nuestro WordPress, estaremos machacando las propiedades originales de la imagen y perderemos la oportunidad de realizar cambios posteriores o animaciones.

Encajar y posicionar imágenes, filtros, recortes, colores, canales… Conociendo las propiedades CSS para tratar nuestras imágenes, podremos hacer rápidamente los cambios que nos pide nuestro cliente o nosotros mismos y no tendremos que buscar en vete-tú-a-saber-qué-disco-duro, dónde está la foto original.

Veremos en qué ocasiones se pueden utilizar programas de retoque fotográfico, cuándo es mejor hacerlo con código y cómo aplicar las propiedades CSS.

Qué van a aprender los asistentes: Aprenderán las propiedades CSS que se utilizan para el tratamiento de imágenes y cómo aplicarlas en WordPress, teniendo en cuenta sus peculiaridades en la gestión de medios.

Además, comprenderán la importancia de no utilizar programas de retoque fotográfico —como Photoshop—, para manipular las imágenes, ya que utilizando CSS conservamos las propiedades originales y además podemos realizar animaciones.

May 15, 2019 — Con motivo de la celebración del Día Internacional de la Mujer el pasado 8 de marzo, el equipo de WordPress Barcelona lo consideró una buena oportunidad para dar visibilidad a la Comunidad de mujeres que tiene relación con WordPress, a todos los niveles, desde usuarias hasta empresarias, pasando por diseñadoras, desarrolladoras, programadoras…

Calculamos que cerca de un 30% de la Comunidad WordPress Barcelona está compuesta por mujeres y queremos que las conozcáis, haciendo una mesa redonda en la que explicarán sus experiencias en este mundo.

La Mesa Redonda está liderada por Núria Ramoneda quien junto a Lucie Pellier, Natàlia Pujades y Olga Cuevas, cuentan su experiencia personal con el mundo laboral y su relación con WordPress.

* [Resumen traducido de la introducción]

La presentadora del acto, Núria Ramoneda, da la bienvenida a los asistentes de este meetup tan especial. También agradece a los sponsors, Mosaic de UOC por grabar el acto, a Movistar por prestar la sala y a SiteGround por proveer el catering. Ofrece a las y los asistentes la opción de crear networking al final de la charla. Núria, presenta a las demás conferenciantes, Natalia Pujades, Lucie Pellier y Olga Cuevas.

Lucie nos explica que montó una agencia de Marketing Digital dedicada al sector del ecoturismo llamada, BTW Agency y a la vez colabora con proyectos de otras empresas sobretodo en temas de desarrollo de negocio. Dice tener un vínculo con WordPress que explicará más tarde.

Natalia se define como la fundadora del Scratch School, la academia on-line y de Scratch Barcelona la academia física. Esta academia de programación enseña a niñas, niños y a personas adultas a programar sus videojuegos en Scratch. Los dos proyectos están basados en la página web de WordPress. Más tarde, explicará las experiencias y reacciones de los niños y niñas al proyecto.

Olga explica que después de 27 años viviendo en el Pirineo, vino a Barcelona para emprender proyectos que no podía hacer allí, ahora que sus hijos ya son independientes. Explica que se dedica a crear páginas web con WordPress y a hacer talleres para adolescentes y padres con el objetivo de enseñarles a hacer un buen uso de las redes sociales. Dice que, normalmente, trata con clientes pequeños, mayormente del Pirineo. Es un trabajo muy pedagógico porque sus clientes no están familiarizados con estas prácticas y debe enseñarles qué contenido es válido y cuál no.

May 15, 2019 — Plugins are a well-known term in WordPress. But how familiar are we with plugin development?
The maestros might know all about plugin development. Yet for beginners, it is a mountain to climb. So, in this talk Qurina Shrestha will be talking about some basic development guidelines for creating great plugins. Her talk will also inform the audiences about how plugins interact with WordPress, and what all we will need to know before beginning our plugin development journey. Alongside this useful information, the speaker will also guide us through some steps to start plugin development right away.

May 15, 2019 — It’s not strange to know the fact that many people suffer from stage fright and mass fear or anxiety when it comes to public speaking. This implies with IT personnel, developers or designers as well. Public speaking skills can be a booster to your IT career and it may take you a long way

May 15, 2019 — How many people have heard about, and even understand coding standards, but nonetheless ignore them? Until a few months ago, Luca was definitely one of these people! As project size and complexity scales, and you’re working with other developers, designers and stakeholders, coding standards become increasingly important and will make your life much easier.
In this talk, Luca will give you an overview of why it’s important to follow coding standards, and deliver some practical examples of how they can improve your developing skills. Luca will also share some tools and workflows to make the job easier.
At the end of the talk, attendees will be able to integrate these tools into their day-to-day workflow.

May 15, 2019 — Everyone should be a little bit worried about security of their site, and at conferences lots of security talks focus on practical steps people can take. In this talk Tim will flip the norms and instead focus on several real examples of sites being hacked but from the attackers perspective. We will see the whole attacks from the bad actors view identifying targets, analyzing vulnerable sites, adding payload, exploiting in doing so showing how sites are infected, how some tools do prevent certain attacks and how clever and indeed not so clever bad actors can circumvent lots of hardening done.

Each step we can analyze what could have been put in place to prevent and frustrate the attack and then look at how this can be implemented on your site.

May 15, 2019 — Part of building websites is the business of providing a professional service that helps your client solve problems. But it’s easy to fall into the trap of being eager to please and being too quick to say yes, thinking we’re providing good service to our clients. When it comes to delivering said promises, the once very happy client can turn into a big scary bear that wants you for breakfast when delivery doesn’t go as they expect. Nobody likes or wants to be a big scary bear.

In this talk we’ll have a look at some techniques on how to tame the bear. We’ll talk through why it’s important to take the time to set expectations upfront and how you can avoid creating a scary bear situation. We’ll explore the balance between poking the bear aka not being afraid to push back, and stroking the bear aka saying yes.

Presentation Slides »

May 15, 2019 — Many WP users think the only way to contribute is by knowing how to code or something special in other areas, but this is not the truth. As a WordPress pro user you have more than you think and could even use that to market your business too. I will show you on my own example how I managed to help thousands to build WordPress websites and learn more.

May 15, 2019 — WordPress is a great content and blogging platform, but it also makes a fantastic development framework, easily usable for systems where your client or users may never log into the CMS itself, or even be aware its there. Let’s take a look about how – and why – you might use WordPress without ever sharing the /wp-admin/ URL.