February 1, 2019 — What makes a database query fast or slow? Are WP_Query’s taxonomy queries fast? What about meta queries? In this talk, we’ll dig into the WordPress database schema, talk about what factors influence query performance, and learn how to sniff out potential performance problems before they ever give you a headache. Next, we’ll discuss strategies for refactoring queries to be as performant as possible, caching strategies, and more.

February 1, 2019 — Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they’re an actual customer. Whether you’re a freelancer or part of a large company — join me as I dig into the growth funnel (AAARR model—Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.

February 1, 2019 — An intro to React JS Framework and how it relates to Gutenberg. We will discuss React Core Concepts such as JSX, compontents and props, state and lifecycle, handling events, and lifting state.

February 1, 2019 — This topic will be an overview to the leg work to do before you jump into the design and development stage. I will give an introductory talk on site maps, user personas, content guides, and other things to consider about how your website will function before you start designing or developing your site.

February 1, 2019 — Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you’ll learn effective marketing techniques to help you actually connect with your users and customers. You’ll see real examples of how I learn about users and do it by providing them with value. We’ll also get hands-on with businesses from the audience discovering real world fair trade marketing opportunities. We’ll identify ways to raise your revenue and make customers happy doing it. And we’ll learn how to create up-sells that actually help users rather than just helping your bottom line.

Let’s stop duplicating the techniques and strategies we see across the Internet. Learn how to listen to your users, they’re already telling you what they need and how to connect with them.

February 1, 2019 — The security of your WordPress site goes far beyond it’s code and settings. In 2018 and beyond, your online habits and practices make you far more susceptible to being hacked than bad code.

Let’s talk about how to safeguard your entire online identity, and how doing so will help your WordPress site stay safe from hackers and malware. We’ll also talk about some realistic strategies for securing your WordPress install.

January 30, 2019 — Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating/revamping/establish their brand(s).

January 30, 2019 — Aprende los primeros pasos para empezar a desarrollar en WordPress siguiendo buenas prácticas ¿Qué herramientas utilizo? ¿Qué tecnologías aprendo? ¿Qué plugins puedo utilizar para mejorar los desarrollos?

Presentation Slides »

January 30, 2019 — José Palacios es quién se encarga de la charla que de nuestra meetup en Enero 2019. Nos habla sobre CRO.

El CRO (conversion rate optimization) es un proceso por el cual un sitio web y/o APP puede aumentar sustancialmente el número de conversiones realizadas por los usuarixs (ventas, descargas, leads, etc).

La analítica y el uso estratégicos de los datos obtenidos, son acciones fundamentales con las que un negocio digital puede obtener beneficios, sobre todo si cuenta con recursos limitados.

La charla estaría dirigida principalmente a CEOs, Planners, Managers y Emprendedores (All in One) cuyo proyecto tenga un grado de madurez de al menos dos años, aunque claro está, también está dirigido a quienes quieran y puedan comenzar un negocio digital incorporando las tareas de CRO a su flujo del trabajo.

January 30, 2019 — Trabajar desde casa: esto suena a acurrucarte en tu sofá con tu manta preferida y un café caliente al lado, listo para que la musa de la creatividad se sienta a tu lado.

En la realidad, este sofá está repleto de piezas de lego, no sabes qué vas a hacer para la cena, y hay algunas fechas de entrega demasiado cercanas. Ah, y no te olvides que tu reunión por Skype requiere que estés vestida de forma adecuada.

Relájate y disfruta de las experiencia de una madre de mellizos con jornada completa que aprendió a surfear en el caos; porque la alternativa era morirse de agobio. De paso, aprenderás a hackear tu propia productividad y a crear aunque parece que el mundo esté conspirando en tu contra. Bienvenidos a la vida real que no te cuentan en las guías de productividad.