December 14, 2013 — This talk discusses how to use WordPress to tell better stories that lead visitors to action. It also deconstructs successful sites and looks at external systems that interface with WordPress to help us maximize our digital presence.

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December 14, 2013 — This talk is a look at what it is about WordPress that makes it a great choice for start-ups to crank out their MVP.

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December 13, 2013 — The great thing about our WordPress community is, while there is always going to be someone (or hundreds) of people who know more about something than any single individual, we all bring something unique to the table. It’s my hope that I validate some things you are doing right, shine some light on some areas you maybe hadn’t thought of before – or things you just haven’t had the courage to do or say.

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December 13, 2013 — Project Argo was a project at NPR, funded by the Knight Foundation and the Corporation for Public Broadcasting, to build topic-based verticals at member stations around the country. Those 12 beat blogs were built on a set of WordPress-based tools built under the Argo banner.

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December 13, 2013 — Presentation Slides »

December 12, 2013 — We will discuss common issues that can face WordPress service providers, ranging from how to get more clients, pricing, contracts, project management, staying up-to-date, finding other people to hire or work with, marketing, sales, etc.

December 12, 2013 — Introducing WordPress 3.8 “Parker”, a release — named after Charlie Parker — that introduces a redesigned, responsive admin, theme browser, and a new magazine theme, Twenty Fourteen. You can learn more about the release here.

December 12, 2013 — This is a tale of a theme, from its early stages of research through to the first steps into wireframes and the move into a prototype. It’s a tale of joy, sadness and a dash of danger as browsers are fought and code tamed. This is a story that doesn’t include Photoshop but that does include designing in code. It’s a story we all know variations of and this is my version. This is the story of my design process and how I create themes.

December 12, 2013 — If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.

This is pure economics; it starts with the well known story of the Tragedy of the Commons but, applied to open source, leads to a completely new outcome. If your business is build on WordPress, you should be here to listen to Joost’s talk and discuss afterwards.

December 11, 2013 — What are unit tests? Why put the effort into writing unit tests? You might say, “Heck, I know my code works because I wrote it, sniff”… Besides, what do sustainable unit tests look like so I don’t have to spend all of my time on them? If this sounds familiar, this talk is for you. You will be introduced to the world of testing, with a focus on testing at the unit level, along with demonstrating practical examples for WordPress plugin development.