November 18, 2023 — This talk answers to some most frequently asked accessibility questions and recommends 10 changes to make your websites more accessible.

Topics include:
– Why is Web accessibility so important?
– Why is WordPress the best platform for web accessibility?
– What difference does it make?
– Where do I start?
– How do I know if I’m doing it right?
– Why a Lighthouse score or a WAVE test isn’t enough.

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November 18, 2023 — Even if selling your WordPress website is not top of mind for you today, every content creator should have an exit strategy. Many online business owners and WordPress publishers do not realize that they are working in ways that are actually lowering the future resale value of their websites.

Business Intermediary Chelsea Clarke explains what makes a website attractive to buyers. Walk away with a clear guideline to prime your website for a profitable exit.

November 18, 2023 — Get people excited to buy your product by speaking authentically about how it will solve their problem. Learn messaging strategies that resonate with your target audience and help you stand out from the competition.

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November 18, 2023 — This talk advocates for creating website designs that are easier to implement in Gutenberg. Reduce turnaround time and improve quality by designing with an awareness of Gutenberg constructs such as block styles, block variations, block patterns, and global style variations.

November 18, 2023 — This talk discusses the IndieWeb movement and explains how you can use WordPress to build your own IndieWeb site.

The IndieWeb is an initiative to take back control of our online identities and relationships. It’s based on the principles of openness, decentralization, and ownership. This may sound familiar to WordPress users!

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November 18, 2023 — In ‘How to Break the Internet: Lessons from the Support Desk’, attendees will gain a deeper understanding of the multifaceted nature of web development support. This presentation delves into the challenges and solutions inherent to managing WordPress sites – emphasizing the crucial role of effective customer support. Drawing from real-world case studies, we will also briefly explore the transformative potential of integrating advanced AI technologies, such as ChatGPT, into the support ecosystem. In this session, we aim to equip attendees with knowledge and ideas to elevate their support strategies in the ever-evolving worlds of our clients.

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November 18, 2023 — I was able to transition because of my WordPress career. The community support, the generally accepting nature of WordPressers, and the wide range of remote work opportunities within WordPress made becoming my true self not only possible but probable.

In this talk, I’ll share how WordPress aided in my gender transition as well as outline how to create local WordPress communities that go beyond acceptance and make transgender and gender-nonconforming people feel safe and welcomed, leading to a better community experience for all involved.

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November 18, 2023 — The journey from being a solo freelancer to running a micro-agency is as exciting as it is complex. This transformation involves not only an upgrade in your service offerings but also in your operations, team management, and client relationships. This talk aims to equip freelancers and small business owners with the insights and tools needed to expand into a fully-functioning micro-agency, based on proven strategies and actionable advice.

What You’ll Learn:

– Team Building 101: How to transition from being a ‘one-man-show’ to leading a team.
– Operational Efficiency: Streamlining projects from proposal to delivery.
– Quality over Quantity: Why clarity about what you do and do not do will save you.
– Money Matters: Pricing strategies and financial metrics you can’t afford to ignore.
– Client Relationships: Managing expectations and communication as you grow.
– Legal Aspects: Contracts, compliance, and the legal groundwork needed for an agency.
– Marketing and Branding: Establishing your agency brand vs. your personal brand.
– Technological Scalability: The tools and software that can propel your growth.
– Culture and Leadership: Fostering a culture that keeps your team motivated.
Tips and Recommendations: Tidbits and wisdom you’ll need to make this transition easier.

Who Should Attend:

– Freelancers looking to expand their business
– Small business owners in the WordPress ecosystem
– Agency owners looking to refine their operations
– Anyone interested in the business aspects of WordPress development and services

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November 18, 2023 — WordPress as an Open Source ecosystem is decentralized and we all enjoy the benefits.

There are tradeoffs of decentralization, though. Strategic partnerships are the key to mitigating those tradeoffs and growing in the WordPress ecosystem.

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November 18, 2023 — The HTML API is a new set of HTML Tag Processing functionality that was added in WordPress 6.2. The initial addition included a specific core set of functionality, with new functions and features being added in later WordPress releases. In this session, we will learn about this new API, what it does, and why it might be a useful addition to your WordPress toolbox.

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