September 21, 2023 — As a business owner using WordPress, you understand the importance of creating content for your website to achieve success. However, since there are various types of WordPress businesses, it can be difficult to determine the type of content to create and the strategies to follow. It can be difficult to determine the exact role that content plays in building or growing the business. This talk aims to address these issues by examining the distinctive content marketing challenges and scopes specific to WordPress businesses. The speakers also shared insights from top-performing companies to help you create a successful strategy.

September 21, 2023 — Developing plugins for WordPress can be an incredibly rewarding experience, but it’s not without its challenges. In this talk, He explored some of the most common mistakes made during plugin development and provide practical solutions for avoiding them. He also coverd some key areas where developers often go wrong. Whether you’re a seasoned plugin developer or just starting out, hopefully this session will provide valuable insights and actionable tips for improving your development workflow and avoiding costly mistakes.

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September 21, 2023 — As a WordPress developer, you understand the importance of building user-friendly admin panels for themes and plugins. The traditional admin panel setup can be cumbersome, slow, and not very intuitive for users. But with modern JS frameworks, you can create dynamic, responsive, and efficient admin panels that will take deliver better user experience.

September 20, 2023 — Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

English, Panel discussion

September 20, 2023 — Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client for you.

What do you need to do on the tech side and what do you need to tell your client to do on the content side for a performant website in the SERPs (Search Engine Results, i.e. to get that organic traffic)?

This talk shares a use case in the B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

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September 20, 2023 — In this talk, Remkus will cover everything about making WooCommerce faster. The things you have thought of, but also the things you have not thought of.

Creating a fast and scalable site for high traffic influxes is something you can prepare for with ease, and Remkus’ talk will give you all the actionables you need. No shortcurts, no platitudes, just steps on how to set up your WooCommerce sites in the best way.

Additionally, Remkus will also discuss best practices for ongoing maintenance to make sure your site keeps running smoothly, efficiently, and fast!

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September 20, 2023 — Let’s be honest. Maintaining and updating our projects is a necessary evil that no one really enjoys. Wouldn’t it be great if we could completely automate this process, while also offering our clients more security and transparency?

As an end-to-end testing framework, that’s exactly what Playwright can offer. And if you overcome a few hurdles, it fits perfectly into the update process of your WordPress website.

In this talk, I’ll give an introduction to Playwright and insights into some of the challenges we’ve had to overcome on the way to a fully automated update and maintenance process.

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September 20, 2023 — WordPress has had an interface for a REST API since version 4.7 (2016, 7
years) and it is still highly underrated. Why is it there and why is it so
important? What can you do with it?

First question, why does this interface exist?
The interface was intended from the beginning to display WordPress on
other sites, for example larger projects and Jamstack sites.- Mullenweg
certainly wanted to create a way to push the concept of Open Data.- They
probably already had the Gutenberg Block Editor in mind (WordPress 5
(2018, 5 years)).

Second question why is it so important?
– Surely because of points 1 and 2 , as just mentioned to drive the Development
for WordPress in general. And because it gets so absolutely out of its PHP
MySQL stack, which allows us to also implement webapps with it and to
open up new business lines, to synchronise news better or to monetarise
press products more easily. The other use cases, wp_remote_get
wp_remote_post , curl, telegram , twitter and interconnected things are also mind blowing, once you can see what it is capable of.

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September 20, 2023 — A lot is said about security, fences, plugins … But what does all this REALLY mean?
Let’s imagine that you are a “Street Fighter” or a “Mortal Kombat” character from those 80’s video games and you have to face your particular fight against a bad guy.
Well, I’ll try to explain to you how the Security relates to your life bar, which hits and defenses are more effective and which ones are less effective. Plus my winning combo to survive!

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September 20, 2023 — In today’s fast-paced digital landscape, having a strong online presence has never been more critical for the success of a business. Whether you’re a website owner, manager, or marketer, understanding the key metrics and insights provided by web analytics can give you a competitive edge and help you make informed decisions that drive growth and engagement.

In this talk, we will delve into the world of web analytics and explore the many ways in which it can help you better understand your audience, improve your website’s content, and make data-driven decisions that can take your business to new heights.

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