December 18, 2022 — Pricing strategy is one of the most under-rated marketing tools! It’s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it’s also a great positioning tool: arguably more impactful than great branding!

In this talk, I’ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:

How to tier your product
Should you do lifetime pricing?
How do you set your pricing levels?
How often should you test/change your pricing?
What about your competitors’ pricing?
Pricing as a positioning tool
Special Offers, Sales and Black Friday
Pricing and Renewals

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December 18, 2022 — At a 2011 WordCamp, Simon connected with other WordPress people for the first time. He started his local Meetup one year later. Now ten years later, after leading more than 150 in-person, online, and hybrid events, Simon looks back on one of the most rewarding and enjoyable hobbies he could have wished for.

In this session, Simon combines his own experience with the shared knowledge of Meetup organizers worldwide. This talk offers guidance to anyone interested in starting local Meetups, revitalizing dormant groups, or building sustainable local communities.

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December 17, 2022 — This talk continues Starting fresh on WordPress, Part 1. Both presentations suggest best practices for setting up WordPress and Gutenberg, including customizing settings, adding themes and adding plugins.

Part 2 includes a refresher of some Part 1 topics, then moving on to examine several kinds of plugins:

– blocks
– forms
– security
– backup
– eCommerce
– video
– pixels
– codes
– SEO

At the end of the session, you will have a better understanding of how to get started with WordPress — and how to avoid fundamental pitfalls.

Presentation Slides »

December 17, 2022 — Can games, learning theory, and psychology make content more engaging?

This talk shares real-world examples that show how gamification can improve blog posts, online courses, landing pages, membership sites, and more.

This presentation also shows how the block editor makes creating interactive content easier than ever.

December 16, 2022 — Learn how companies are trending towards more realistic and aggressive — and customer-friendly — content strategy.

December 15, 2022 — With the recent release of WordPress 6.1, Site Editor templates have become even easier to make more your own– unlocking more creativity and flexibility with how your post pages are displayed to the world.

In Exploring Category Templates and the Query Loop Block we will look at how to create Template pages for specific posts on the site, create a custom design for each template, and walk through editing the query loop block to display the posts differently on each template.

Target Audience
Intermediate WordPress users– folks who are familiar with the Site Editor Template system and Blocks.

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December 15, 2022 — In this session, we are going to take a closer look at how comments are displayed when you are using a block theme.

December 15, 2022 — Learn more about improving SEO on WordPress websites.

Topics include:
– why SEO for your business
– competitive keyword analysis to understand why certain websites are ranking
– mistakes to avoid during development

December 15, 2022 — Learn more about getting started as a web development streamer. The presenter shares her personal experience as a streamer. Find out how you can build on her lessons learned.

December 15, 2022 — Templates are the WordPress theme files used to render website pages. Getting acquainted with templates is an important step in learning to build themes for WordPress.

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