November 16, 2020 — The talk explains how to use IBM Watson Assistant as a chatbot for your website. Learn how to provide AI support to your website visitors.

November 16, 2020 — Going from freelance to working at an agency can be overwhelming, but don’t let the fear of a collaborative workflow scare you.

What is Git?? Better question, what is version control? And what is a local environment?

This talk covers the basics of
– local environments, multidevs, and branches
– version control
– overview of a git client

November 15, 2020 — This talk examines the evolution of the block editor in WordPress Core, what it might mean for the future of WordPress; and how brands and agencies are using the block editor to win today.

November 15, 2020 — Learn how to create custom backend data structures for complex business requirements, and integrate them into a sample theme design fully populated with sample data to act as a working prototype for your customer.

Whether you’re building a Software-as-a-Service, or you just need a Minimum Viable Product to demonstrate to your client, Rapid Website Prototyping enables you to test an idea out quickly and efficiently.

November 14, 2020 — This talk recommends how to increase engagement, lower customer acquisition costs, and, ultimately, improve store sales.

An e-commerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy.

November 13, 2020 — Most WordCampers know what an image ALT tag is or have seen closed captions on television shows or YouTube videos. Still, the majority of those reading this skip these critical first steps in making client or personal sites accessible.

This talk covers these basics:

– What the first 4:44 seconds of the Lion King can teach us about accessibility
-How to find WordPress themes and plugins to get you started on being accessible right “out of the box”
– How to avoid generating creating “craptions” and tools to improve YouTube’s auto-captioning
– How, as a beginner, how you handle images and videos in a more mobile-first world can improve your site performance in SEO ranking
– How accessibility is often seen as an inconvenience but actually enhances your website performance if done correctly

November 12, 2020 — Learn how to set up a WordPress site for SEO success.

Have you ever launched a website only to later discover that some annoying SEO followed after you and subsequently ruined your good work? Have you ever had the experience of some obnoxious digital marketer bugging you for lots of small changes – outside the client’s scope and budget?

That might have been my fault. This talk explains how we can work together to help our clients.

November 12, 2020 — The tech space – including the WordPress space – could be more diverse. But whose responsibility is that, and what are the best ways to improve diversity without tokenizing people?

This talk identifies the kinds of thought processes, language, and systems that you can adopt to enrich your space with more diverse kinds of people.

November 12, 2020 — In 2013 I launched a blog for female creative entrepreneurs that became an overnight success in its own niche in Italy. Six years later, the blog is still going strong: it grew from a handful of contributors to a newsroom of over eighty authors. Last December I was able to hand it off to a new team thanks to the smooth editorial processes we put in place. In this talk, I’ll share the challenges we encountered over the years creating an effective workflow for the growing number of authors and my experience in keeping the quality consistent while maintaining a schedule relevant to the audience’s expectations. I’ll recommend best practices including how to manage user permissions, how to assign editing and curation, deciding who has the final editorial say and delegating the task of actually getting the content online. I will share practical solutions, based on what worked for us, that many different types of teams can use to coordinate their efforts and keep things in check.

November 10, 2020 — In this workshop, participants will learn how to find help in fixing problems, along with various resources that can be helpful, when you are stuck trying to implement a feature, plugin, or theme.