Language: English

  • Using machine learning to improve our WordPress Application

    WordCamp Thessaloniki 2019Speaker: Fellyph Cintra

    July 30, 2020 — Machine Learning is one of the most trendy things in IT world right now, a bunch of new services pop-up every single moment, large companies have started to implement different features that utilise Machine Learning(ML). But…. how mortal developers and small and medium business can effectively use machine learn to improve their solutions?

    In this talk, we are going to discuss the basic concepts around ML and using high-level libraries in JavaScript to implement on ourWordPress Application, described as a friendly Machine Learning library ml5.js will be our entry door to the Machine Learning world.

    To wrap up the introduction journey, we will see how we can use ml5.js in a real project. As I mentioned before ml5.js is a Javascript library – the talk is focused on a front-end stack but is open for people who want to learn more about the basic concepts behind machine learning.

    Let’s get coding!!!

    Presentation Slides »

  • How to successfully use Video Content in a WordPress Website

    WordCamp Thessaloniki 2019Speaker: Dian Tankov

    July 30, 2020 — The topic is on how to effectively combine a video content strategy with
    a WordPress website, to drive more traffic to your WordPress website.

    * How to achieve better SEO.
    * What technical optimisations (cache, plugins, CDN, images, videos) we can make at our website?
    * How could we deliver the video content on our website effectively?
    * And ideas on how could we profit from all of this?

    Presentation Slides »

  • Chatbots: in Digital Marketing: An expiring trend or an absolute must?

    WordCamp Thessaloniki 2019Speaker: Goran Nikolov

    July 30, 2020 — In my speech, I will emphasize how chatbots grew to become an essential
    part of everyone’s marketing strategy, their importance and the
    possibilities they posses for businesses in all industries.

    Presentation Slides »

  • Aslam Multani: How we Utilized Decoupled WordPress to Build an App

    WordSesh APAC 2020Speakers: Aslam Multani, Brian Richards

    July 16, 2020 — With growing popularity of APIs and Cross Platform integrations, Decoupled WordPress or Headless WordPress has started getting the attention these days. Developers are evaluating the advantages of decoupled approach websites and applications.During the talk, we will go through a brief introduction of Decoupled WordPress and its different use cases.

    Along with that we will discuss real case study about how we utilised Decoupled WordPress to build a mindfulness app for one of our clients who is biggest technology consulting firm in the World.

    Presentation Slides »

  • Vojtěch Smrček: Contributing to WordPress Mobile Apps

    WordCamp Prague 2020Speaker: Vojtěch Smrček

    July 16, 2020 — ‘My talk will show various ways of how people can contribute to the WordPress mobile apps. The apps are open-sourced and you don’t have to be a mobile developer to contribute.

    Presentation Slides »

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 1)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 2)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Colleen Harris: [Workshop] Making Google Analytics Work for You (part 3)

    WordCamp Denver 2020Speaker: Colleen Harris

    July 12, 2020 — Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate and landing page. Now that you are collecting all the data, can you really say what you are doing with it? Are you leveraging pieces in Google Analytics to help make decisions around advertising budget, content creation and conversions? If the answer to any of that is no, this is the session for you as we take your Google Analytics data from “nice to know that” to an important tool influencing your decisions.

  • Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 1)

    WordCamp Denver 2020Speaker: Alli Berry

    July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

    Presentation Slides »

  • Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 2)

    WordCamp Denver 2020Speaker: Alli Berry

    July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

    Presentation Slides »