March 19, 2020 — The talk will cover what an ideal customer is and how to work out who that is for you, I will explain what an ideal client avatar is, and how to create one for yourself.

I will then explain and show how to craft effective messaging (and perhaps even branding) to help you communicate in a way that really speaks clearly to those who you wish to attract most.

I will touch on niching (common objections and misconception) as you can not talk about positioning for an audience without covering niching.

As with the above, I will cover why you should consider niching and how to niche based on not only the standard Vertical and Horizontal niches but also based on Psychographics and personality types.

The benefits of the above helps to attract more leads, convert more leads and charge a premium rate for this.

I will finishing this up by covering basic pricing principles and how to tie that into your offer and communication to help you charge more by doing the same amount (and level) of work.

March 19, 2020 — This talk covers the following points:

The importance of a business plan
How to implement a business strategy
The focus on your client persona and who they really are
Marketing success and strategies
Copy and Communications
The talk will cover a high-level of information which can be adapted by anyone who owns a business or website online.

March 17, 2020 — Using social media to build relationships
Engagement Strategies
Using social media as a lead generator

March 16, 2020 — In this talk, you will learn different ways on how to manage a healthy work/life balance and relieve the stress of self-employment while ensuring a recurring income.

March 16, 2020 — Rosie Shilo, reveals the hottest tips on how you can easily start outsourcing including

How to determine what you should outsource
How to let go and trust your contractors, and
How to choose and build your virtual team.

March 16, 2020

March 16, 2020 — Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Nominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year, 2 years running, Kate runs Australia’s only dedicated copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups.

Author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney City, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

March 12, 2020 — Why you should be hunting for more niche, low competition keywords, and how to build pages for those keywords (without having to create tons more content.)

Show why people search differently now vs the past
Show what types of new keywords they’re searching for now
Show how to capture and convert that search traffic

March 12, 2020 — Everyone and their dog seems to be using a page builder just now and there are many on the market all working a slightly different way.

March 12, 2020 — This talk continues Chris’ WordPress Plugins growth story and lessons from Chris’ presentation at the 2018 Sydney WordCamp.

Where last year the OPMC story was on the initial 7 year growth phase on their WordPress Plugins division, this year will be an honest and at times brutal account of the growth to scale process – that is, where does growth lead and how fast can you scale once you’re getting the customers and the initial honeymoon period is over?