January 7, 2020 — The WordPress community is built on human relationships. In the context of business, nothing that lasts was ever built by a single person. In the same way people connect with other people and develop networks, small companies can interact with larger organisations in a strategic way to build strong mutually beneficial partnerships. Creating these relations requires time, effort and understanding. However a lot of people struggle when it comes to contacting, developing and creating a connection with other entrepreneurs or large companies. Thankfully, there are steps you can follow to approach a potential partner and write enticing emails and proposals that will immediately get their attention and bring you the desired results. As a Partnerships Manager at SiteGround, I develop relations like these and I will share practical tips and guidelines to help you express the benefits of a mutual partnership and expand them into a successful collaboration.

January 7, 2020 — You’re a blogger and as a good bloggers habit, you’ve added the Google Analytics tracking code to your site. Because, why not right? You’re tracking data from your visitors but you keep procrastinating on doing things with all this data. The times you’ve opened Google Analytics, you find yourself glazing at all the numbers and reports. With the emphasis on glazing. Because you don’t really know what you are looking at. The numbers aren’t speaking for themselves and you find yourself lost and overwhelmed. In the back of your mind you know that Google Analytics can help you optimize your site but you just don’t know where to start. So how can you use Google Analytics without having to be an expert? Without having to do complicated implementations. That’s what this talk is about. Using Google Analytics with little knowledge and getting just the information from this tool that you can use to optimize your blog. And who knows, you might end up liking Google Analytics!

January 7, 2020 — How do you navigate the new marketing forest? That really we’re all stuck in? We believe to do it by marketing that people love. that type of marketing is called inbound marketing. Exact what is inbound marketing it is publishing the right content in the right place at the right time. publishing the right content in the right place at the right time.

January 2, 2020 — February 10, 2018 – Once the champagne has been popped and the celebration comes to an end of the launch of your new website, you now need visitors and customers! We will dive into different marketing methods such as SEO, PPC, Social Media and more. Topics we will cover will be which social networks you should be a part of, what type of content you should publish, ways to build backlinks for SEO, the basics of how to rank your website in search and when you should look to PPC. In addition, we’ll cover how to track the performance of your new website to better understand your ROI.

January 2, 2020 — February 10, 2018 – Are you planning on launching a new site? Every day thousands of new sites appear and it’s important for your site to stand out. We’ll go over things you need to do before launching in order to have a successful site. We’ll discuss tools you can use to test your new site, optimize it for speed, secure from hackers, and we’ll go over some frequently missed but important details.

January 2, 2020 — October 23, 2018 – We’ll show you some easy steps to help make your WordPress website become ADA Section 508 compliant.

In this talk we’ll touch on WCAG 2.0 and how important web accessibility is for the hearing impaired and the blind.

January 2, 2020 — October 23, 2018 – Nobody likes waiting for a slow site to load. Your website speed will impact your SEO, sales and user experience. Half of the people will leave if your site doesn’t load in 3 seconds or less. In this presentation, we’ll go over tips and techniques that can dramatically increase your website performance. You will learn about online tools that will help measure your website speed as well as how you can implement steps to improve it.

January 2, 2020 — February 26, 2019 – A new year is here and there are more social media applications to help grow your brand awareness, and there are also new features with existing apps that help do the same. As a business though there are many flavors of digital marketing to choose from and each have their benefits and levels of understanding that you’ll need to know before you decide to start using them.

In this presentation I’ll be focusing on some of the bigger and more well known and widely used social media applications and give you some shortcuts to get you going or refine your efforts.

December 31, 2019 — A Complete Beginners Guide to using WordPress! In this talk, Bob of the online WordPress instructional site BobWP introduces attendees to the WordPress dashboard, explaining posts and pages, how to use the editor, media library and other basics to get you familiar with using WordPress.

December 31, 2019 — Themes control the look, feel and layout of your site. Picking a ready-made one can be a daunting task, so let’s take a look at themes and understand the decisions that need to be made. We’ll dive into:

Why it’s critical to understand your brand, audience and content before you even begin looking. We’ll dive into:
• What to expect a theme to do and what it won’t
• What to look for when picking a theme and good places to find them
• How to install and switch themes
• Understanding the theme file structure
• Understand how child themes work

Presentation Slides »