September 16, 2019 — “Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.”

September 16, 2019 — Amber Hewitt: How to Use Brand Strategies for Growing Your Blog and Social Media

September 16, 2019 — “While you might conjure up images of Indiana Jones carrying a whip (and screaming “”This Belongs in a Museum!””) anthropology is more than just digging up lost artifacts from past civilizations and being chased by boulders.

This primer on anthropology will force you to rethink your processes, allowing you to design better prototypes by studying your clients and adopting cultural relativism. Through topics such as enthnographies, holism, participant observation — and yes, even trowels — you can impact your clients and projects by knowing when (and how) to dig deeper.”

September 16, 2019 — “In this presentation, we will test “”new”” web technologies to see what are the real world impact on a site.

we will be evaluating performance difference between PHP 5.6, 7.0, and 7.1.

We will also cover performance of classic http, http/2 and QUIC Protocol.”

September 16, 2019 — A few years ago I jumped my organization onto Multisite, at first it was fantastic. WordPress, themes and plugins could be updated in a single dashboard. By clicking a few buttons and checking off a to-do list I had another site ready to go. This was fantastic!

September 16, 2019 — It’s easy to lose track of what tech relates to WordPress. This talk is for front-end developers especially but will help anyone connected to WordPress. I’ll cover Flexbox, src sets, SVG, CSS animations, AMP and more. The format introduces attendees to a variety of new technologies so that everyone will find something helpful. This is not an in-depth talk; it’s a summary of new technologies that relate to WordPress.

September 16, 2019 — We all know a content calendar keeps you on track as a blogger, but how do you know what REALLY matters to your audience? Jen Miller explains how support queues, readers’ questions, and on-page tracking allow bloggers to remain agile, pivoting as needed, to enhance the reader’s experience and increase website traffic. You’ll be given a 7 step formula that allows you to easily create cornerstone content and resonate with your audience. Step into 2018 prepared. Increase visibility in the new year by incorporating an agile calendaring method.

September 16, 2019 — Ever thought about creating a Blogging Schedule to really take your blog to the next level? If you have you maybe asked yourself “How many post per week or month should I write?”. This is a tricky question and I want to help answer it with a method I developed called the 20/30 Rule. We will come back to that in a moment. First I would like you to imagine having an engaged audience that loves to read every new article you publish.

September 16, 2019 — What is rubber ducking? It’s a method of debugging code. The name is a reference to a story in the book The Pragmatic Programmer in which a programmer would carry around a rubber duck and debug their code by forcing themselves to explain it, line-by-line, to the duck. (A rubber duck will be provided to all attendee’s)

September 16, 2019 — “We all like to look at pictures, it’s what makes websites draw in the reader.

In this session, Christina Hills will show you some easy tips to make working with images much easier for you.

Best practices for the featured image and how to get it to show up correctly when you share on Social Media.

How to organize, compress, and store your images in your media library, for faster load times.

Plus where to find high quality, low cost (and free) images to make your website stunning.

You will walk away with practical tips and skills you can use right away whether you are a business owner, free lancer, or just starting out learning WordPress.”