August 26, 2019 — SEO for business results with WordPress and getting organic traffic. It is still possible to use organic traffic to get results. How do you structure a website to get 100,000 page views per month? How do you make sure you turn traffic into revenue for a WordPress website? What technology works well with WordPress to get great SEO results? Do you want to get great SEO results and grow your business? In this talk, we will discuss how to do that as well as showcase studies of real results. We will cover content, site structure, site speed, AMP and structured data, measurement and Google search console, monitoring and social media automation. With these 7 items, you too will be able to get great results from organic traffic.

August 26, 2019 — With the new editor Gutenberg, the entire editing experience has been rebuilt for media-rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living. This talk will walk you through some basic and advanced features of Gutenberg Editor.

August 26, 2019 — There are a lot of repetitive tasks that you have to take care on a daily basis while handling your growing customer base. And users expect to get personalized customer experience which is almost impossible to provide if you are doing it manually.

Using a handful of marketing automation tools, you can automate your marketing efforts, save times and increase overall conversion rates. I will share the most effective automation solutions that helped me to increased productivity and power up WordPress website.

August 26, 2019 — Hazrul was the creator behind rezkii.com, a defunct woocommerce-as-a-service product. He feels WooCommerce is really painful for regular people to start a store and hosted platforms like Shopify are taking a lot from Woo’s pie. But have the industry caught up?

This presentation is a comparison of Managed WooCommerce Hosting (Pantheon, Nestify) and WooCommerce-as-a-service solutions (Woocart). It describes similarities and differences, and what it means to the non-techies who wish to use WooCommerce as their tech stack for their e-Commerce business.

And he will also make a comparison between Woocart vs Shopify vs Ecwid and discuss the similarities and differences of each platform.

Is Woocart the answer? Will Woocommerce ever go towards Woo-as-a-service? Perhaps there’ll be more questions than answers. Find out in this talk.

August 26, 2019 — COPE (Create Once, Publish Everywhere) is a technique which allows to publish content across different platforms from a single source of truth, enabling to feed content to dissimilar platforms such as web, emails, or an iOS or Android app, while minimizing the amount of duplicated information and reducing maintenance to the minimum possible.

Through Gutenberg, WordPress splits the post content into blocks which can be handled independently, thus enabling the implementation of the COPE strategy. This makes WordPress an ideal platform for hosting the content that will be distributed to different platforms. In this talk we will take a look into a WordPress-based architecture to implement COPE, and how it works.

August 26, 2019 — This is the content strategy framework that I use to generate income for my agency as well as my clients.

– Content multiplication strategy to leverage from 1 source of content to be across 5 channels
– Lead generation concepts and how to implement with SEO and other marketing channels

August 26, 2019 — A walk-though of the current way that image uploads are handled in WordPress, and some of the improvements coming in 5.3. Attendees will learn about the limitations and strengths of the current systems, and hear thoughts on how this can be improved in the future.

August 26, 2019 — WordPress has become a passion of mine and I love to share this personal journey of how WordPress has changed my life for the better in many ways … and continues to do so. I share my story to inspire others to become more involved with the WordPress community and also to follow their dreams.

WordPress has taken me from a factory job that I was NOT happy in, to loving my work in an amazing company and being paid to travel the world and interact with the WordPress community.

This talk tells of how ‘discovering’ WordPress became a life-changing experience – how I was adopted into the WordPress community who are now like family to me, and how attending WordCamp Sydney in 2014 lead to a series of events that paved the way to me acquiring my dream job.

During my talk I give examples of how giving back to the WordPress community can be beneficial in many ways. Hopefully, I inspire those just embarking on their WordPress journey to follow their dreams, and encourage people by sharing how overcoming some of our fears and social anxieties can lead to amazing opportunities.

August 26, 2019 — When you are creating and managing WordPress sites for living, regardless if you are a freelancer or working for an agency, it’s always great to see your customer base increasing. This however, leads to the question – what happens when you start struggling with the time for managing all of your client’s sites? The answer is actually pretty simple – automation.

Automation has become an important part of all departments in the IT sphere. No matter if you are a developer, DevOps or system administrator, it is critical for your time management to be able to complete the tasks you work on as fast as possible with minimum manual work.

Nowadays there are quite a lot tools for WordPress provisioning, management and code versioning, but wouldn’t be cool if you can do all of these things with the help of a single powerful software? I definitely think it is, that’s why I’d like to share with the audience how this can be achieved.

The talk will cover the following topics:

1. What is Ansible – how is it working, basics and general information.
2. Why Ansible will make your life easier – use cases and examples of how WordPress developers can benefit from it
3. How to start automating your WP site management process
4. Practical examples and suggestions for automating tasks related to WordPress sites management

August 26, 2019 — The freelance work/life balance is a bit challenging to get right. Having the freedom to work at home (or anywhere) is a major perk for freelancers. But because you’re the boss, you’re always driven to check your emails even on weekends or work until late at night to crunch numbers and keep the money rolling in. Work can become an overwhelming presence in your personal life and you suddenly feel like you’re always “working”.

There are strategies you can employ to avoid business burnout and create work/life balance, which includes setting boundaries between work and personal life, creating processes and delegating work.

In this talk, you will learn different ways on how to manage a healthy work/life balance and relieve the stress of self-employment while ensuring a recurring income.