May 15, 2019 — WordPress is a great content and blogging platform, but it also makes a fantastic development framework, easily usable for systems where your client or users may never log into the CMS itself, or even be aware its there. Let’s take a look about how – and why – you might use WordPress without ever sharing the /wp-admin/ URL.

May 15, 2019 — There’s a plugin for that but does it need to be? Whether it’s performance or conflicts having too many can cause a lot of issues; with a few examples this talk will show a couple of simple ways to remove and replace plugins with your own stripped down code fully integrated with your theme to help stop these issues from arising.

May 15, 2019 — Back in 2009 I discovered the power of WordPress. In 2012 I met the WordPress community. In 2016 I relied on the community!

Let’s have an honest discussion about the challenges of running your WordPress business. Building your own business, no matter what size, can be one of the most rewarding, satisfying and freeing experiences you’ve ever encountered. It can also be one of the most terrifying, isolating and lonely roads to take.

Having successfully started, developed and sold businesses, Dan has first hand experience of both the positive and negative impacts on his mental health.

Dan will talk candidly about some of his experiences and giving you some insight into his decision to launch the charity: WP&UP.

WP&UP supports & promotes positive mental health within the WordPress community.

May 15, 2019 — Gutenberg. It’s real, it’s happening, and it’s terrifying because you don’t know how you’re going to do everything you do today. What if I told you that for the majority of the simple tasks out there, no only will you still be able to do them, they’ll be even easier? Let me show you how with the magical, repeatable, Gutenberg block.

May 15, 2019 — This session has a look at some small tweaks that developers can make when building WordPress sites for themselves or their clients.

The first part explores using SVG images in a way that ensures that screen reader (and other AT) users can access them successfully. Then we’ll progress to some CSS techniques that are useful for improving accessibility in websites – during the development stage, for content authors, and for the benefit of your site visitors.

Where possible, I’ll be demoing some of the techniques covered.

May 15, 2019 — Inbound Marketing is the new best practice in positioning both website and social media platforms to create and convert leads. My talk will be to introduce participants to the concept of inbound marketing and share how to make use of the 4 principles of Inbound Methodology: Attract, Convert, Close and Delight when designing a website and for their business or clients.

Presentation Slides »

May 15, 2019 — “The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by the Internet and Social Media, today “we are all brands” and as such, we all need to be aware of how a brand is best managed.

This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. It covers 3 aspects of the branding practice: clarification on terminology, a historical overview to frame the culture, and a “branding recipe” section to highlight the process and the key aspects of quality branding.”

Presentation Slides »

May 15, 2019 — “A deep dive into WordPress performance enhancements with a resounding impact on organic traffic, content engagement, and conversions. Users are expecting more and more from the web experiences that they interact with, and want their sites to load instantly.

In this talk, I’ll take you on a journey how to speed up your website using the tools available to you to measure, optimize and monitor your performance.

Whether you’re new to WordPress and curious how to make your website faster, or you’re an advanced professional looking to speed up your clients’ sites, this session is for you.”

Presentation Slides »

May 15, 2019

May 11, 2019 — In this session we’ll look at strategies and tools to help you drive greater revenue from each transaction on your store. We’ll talk order bumps, one-time orders and the effective use of coupons.