May 11, 2019 — All across the web you’ll find respected professionals and internet famous creatives preaching the benefits of a content first approach. But what happens when a content first approach isn’t the answer or it fails? In this presentation, you’ll discover deep industry-wide misunderstandings and myths around the content first approach, what content-first really means, why different clients require a different content strategy, and how you can create a website content system that works for you and your clients.

May 11, 2019 — Feedback, given or received, can be a gift or a curse. Explore the subtle art of communicating feedback in a way that’s beneficial to both sides while also helping the overall health of the project you share. I’ll draw from examples in open source communities, collaborations, and Oscar Wilde’s The Importance of Being Earnest to help attendees understand how everyone benefits when feedback is given about products and projects instead of individuals. While we’re in a feedback mindset I’ll talk about how to share critical feedback about the folks we work with while remembering that the person on the other end of the internet is a human too.

May 11, 2019 — Building eCommerce websites for your clients is a good niche for any WordPress Developer. But once the site is built, the goal is for sales. Setting up eCommerce Email Marketing can not only add value to your offering, but help your client get more sales.

In this talk, we will break down three key types of email subscribers: interested, engaged and lapsed. More importantly, will open up the dialog with the attendees so they get actionable tips to bring to their clients Monday morning.

Feel free to ask how eCommerce can be optimized with welcome emails, product promotions, abandoned cart sequences, transactional emails, page triggers, upsells, email coupons, birthday specials, re-engagement campaigns, and newsletters. You will want to bring your real-world questions and a notepad for this session for sure.

May 11, 2019 — In my session I will be exploring several ways to create a cohesive branding strategy, by delving into posting schedules, content strategies, relevant social media (what you actually need), and more. By the end we will all have (hopefully) learned something about what the current web users consider important, and what actually attracts your targeted audience.

May 11, 2019 — In this presentation, I’m going to give a brief introduction to the WP REST API, how to create custom end points, and some tools you can use to test your API as you’re developing it!

May 11, 2019

May 11, 2019

May 11, 2019

May 11, 2019

May 11, 2019