January 21, 2019 — I will talk about the importance of automating your WordPress development regardless if you are building themes, plugins or full websites. Also, I will provide resources on how you can set it up based on your current workflow.

Presentation Slides »

January 21, 2019 — Hi, I’m Christie. I work with Josh Pollock, whom you probably know, on Caldera Forms. I came onboard to his team in an effort to think that maybe what a product needed to be successful wasn’t more development and support, but rather more business strategy and marketing, fresh out of business school.

I’ve talked to many community members who either are interested in getting an MBA, or interested in “hiring a Christie.” I thought this was an interesting pattern, so I decided to put together a quick overview of advanced topics in business.

I’ll cover when I think an MBA helps, and when it doesn’t. Then, we’ll do a quick rapid fire of things I think you should know about business-ing: how do you read and act on an income statement? What about electing your pass-through entity to be taxed as a corporation while remaining a pass-through entity? What’s the three sentence summary of theoretical frameworks for marketing? What do organizational behaviorists say about building good teams? How does price elasticity of demand affect your pricing strategy? Then, we’ll take questions from the audience and hopefully all walk away a little more calm (and a little less eager to go to business school).

January 21, 2019 — Your client is not happy, it is not easy to edit the content like he was expecting it would be. You don’t understand what the heck is the problem, you integrated everything, but so many options seem to be the problem even for you to edit, so you are in the position that if you want to make your client happy, you need to use your CMS and add content.

But, you don’t want to be a content editor, and you don’t want to lose your client. How to make a better approach, easy to use and make win-win on both sides.

January 20, 2019 — Your pipeline is full? CONGRATULATIONS!!

A full pipeline of clients and project is not all you need to make your agency grow. New business doesn’t mean a thing without the right systems to support it. This talk discusses some of the systems that can be put into place to support new business, control costs and improve revenues.

Because revenue doesn’t mean sh*t if you’re not profitable.

January 20, 2019 — Hosting providers are as numerous as the stars, and what they offer can be just as varied. Learn some lingo and evaluate what your unique needs are to choose the solution that not only gives you the POWER to run your website, but the peace of mind to sleep at night. I will not be “naming names” but supplying information for what you should be looking for!

January 20, 2019 — As creatives, we have a lot on our plates. Keeping it all straight can be a real challenge, particularly for those of us to whom it does not come naturally.

January 20, 2019 — The presentation will cover various code reading and searching techniques within the WordPress core to solve problems ranging from the simple to complex questions.

January 20, 2019 — Aside from obviously taking security a lot more seriously, the hacking changed my life. By totally re-evaluating my blogging philosophy: I resurrected my site, cooperated and collaborated with similar sites, and found a new career path.

January 20, 2019 — This talk covers strategies in Intermediate SEO.

January 19, 2019 — Providing support for WordPress users is often rewarding, but it is easy to make a mistake. Sometimes that mistake can cause a lot of pain for the user. This talk covers some real life experiences on how I messed up people’s sites, and what you can do to avoid the same problem(s).