February 2, 2019 — Curious how other WordPress professionals build sites, and what tools they use to get the job done? Two seasoned developers, one frontend, one backend, will go take you through how they approach building WordPress business sites from scratch (including from a starter themes), what priorities matter to them and why, and what software/techniques they use to build great sites.

February 2, 2019 — The topic will cover WooCommerce core features that help store owners improve their site performance and sales. Often underutilized or overlooked we are going to look at these features, how to use them, and empower store owners.

February 1, 2019 — Design Patterns in software engineering are a huge help for developers, providing a common, shared vocabulary across languages and platforms that facilitates communication and reasoning. Due to their very nature, they are rather abstract and difficult to properly assimilate and apply in a practical context. This session will discuss the construction of a real WordPress plugin while using several of the more common Design Patterns to demonstrate their real-world usage and highlight the benefits they provide.

February 1, 2019 — Panel: WordPress Security

February 1, 2019 — Google AMP was announced in 2015 and has been in the headlines for past few years. Many developers find it pretty difficult to adapt this latest technology. Pratik aims to make it simple and easy to understand Google AMP and will walk you through his journey where he and his team built a website using Native AMP and now developing a product that helps you build AMP Stories.

February 1, 2019 — Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project the NEVER ENDS!)?

Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!

February 1, 2019 — At my job as a web developer at GreenBananaSEO, the senior web developer without notice left the company due to stress. It was now up to me to take on his work and lead the web department. My time management skills were put to the test in order to become the most productive web developer I can possibly be.

The first half of the lesson will be the tips & tricks learned from from the popular time-management books ‘Getting Things Done’ by David Allen and ‘Eat That Frog’ by Brian Tracy. These tips & tricks can be used by anybody – designers, bloggers, designers, developers, etc.

The second half of the lesson will be how I implemented time management in WordPress development: task management, web maintenance, web development, theme development, plugin use & recommendations, launching sites, creating your own checklists, and more. All of this in order to increase productivity while continuing to build quality sites.

February 1, 2019 — Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy. You can all start improving your site structure today! In this talk, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure.

February 1, 2019 — What makes a database query fast or slow? Are WP_Query’s taxonomy queries fast? What about meta queries? In this talk, we’ll dig into the WordPress database schema, talk about what factors influence query performance, and learn how to sniff out potential performance problems before they ever give you a headache. Next, we’ll discuss strategies for refactoring queries to be as performant as possible, caching strategies, and more.

February 1, 2019 — Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they’re an actual customer. Whether you’re a freelancer or part of a large company — join me as I dig into the growth funnel (AAARR model—Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.