October 4, 2018 — Gutenberg, the elephant in the room. The impending feature to be merged into Core which will not only change the way millions of people work with WordPress, but has the audacious goal of shaping the way people publish and manage content on the web.

Some people may say that Gutenberg is merely WordPress catching up to other services, but in reality the new editor experience not only changes the way writers write, but also the way engineers create rich, editorial experiences specifically tailored to each unique site requirements.

WordPress 5.0+ goals are not to “catch up”, but rather leapfrog other experiences and shape content creation and the editorial experience forever.

Gutenberg と WordPress の進化に見る未来

誰もが気になっている次期エディターの Gutenberg。もうすぐコアにマージされるこの機能は、ユーザーにとっての WordPress の使い方を変えるというだけではなく、「これからの Web 上でのパブリッシングやコンテンツ管理のやり方を形作る」という大胆なゴールも掲げています。

Gutenberg は WordPress が単に他のサービスに追いつくためのものだと言う人もいます。ですが、これは実際には、リッチなコンテンツの作成・編集という体験をまったく新しいものにし、他を「追い越す」ことができる一歩だと考えています。

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October 4, 2018 — The GDPR (General Data Protection Regulation) will become law in 2018 and effects how we need to store and manage data for people in the EU. After Brexit, it’ll still effect how we handle customers in the EU’s data. The 100ish page GDPR covers all sorts of telecommunications and electronic data so this talk aims to tell web designers and developers the essentials they need to know in an easy to digest format so that they can help their clients (and themselves) stay inline with the legal requirements, from discussing considerations for big databases through to simple newsletter sign ups.

October 4, 2018 — Around 45% of what is classed as UK Business have little to no web presence and even for a large percentage of those who do, they are navigating through a minefield of online tools and platforms, with no direction. I will guide you through a series of steps to help you go and grow online with WordPress as a scalable platform. I will give you top tips on the many other steps that feed into your online presence, from content, to the many forms of marketing, measuring and tracking for success.

September 30, 2018 — As a commonly recognized symbol of commerce and logistics, the barcode is often taken for granted as the most primitive form of middleware. We think of them as tiny printed clipboards that transfer data from one computer to another. Barcodes have a plethora of uses in online transactions.

This talk focuses on building a barcode generating plug-in for WordPress, but will also cover the history of the barcode and how to recognize the various uses of barcode standards.

September 30, 2018 — In this age of digital marketing, many if not most business owners consider a website a stand-alone destination. Once it is built, they may just assume that visitors will automatically click, text or call if they are interested. In reality, no matter how much traffic you can drive to your website – whether that is through traditional advertising, digital ads or other business development actions – chances are very good that the largest percentage of visitors are genuinely interested, but not quite ready to buy.

Marketing Automation allows you to nurture the relationship over time, to educate, inform, flirt, promote, and stay top of mind as you deepen your relationship.
Marketing Automation allows you to create a ‘stickier’ website, with irresistible downloads, that enable your client to capture a prospect’s contact information.
Marketing Automation’s IP sensing code, can tell you who visited what pages, and later will sync up with contacts after they take action.
When a website is properly designed to utilize Marketing Automation, your client should be able to segment her or his prospects depending on the product or service they are specifically interested in. This enables the business owner to trigger a series of communications just on that topic – which should make these emails more welcome and more relevant to the consumer. Marketing Automation is a powerful tool to offer your WordPress client – not only that, but you can use it for your business too.

September 30, 2018 — We now live in a data driven world. It is important to know what your site traffic is trying to tell you. Gone are the days of hit counters. To get the most out of your advertising dollars, you need to ‘track all the things’.

In this talk, I will walk through multiple platforms (Google and Adobe) to demonstrate what can be told about the traffic going in and out of your website. Goal setting, campaign tracking, and what various metrics represent will be explained with practical examples.

In addition to reporting and tracking, how to implement an analytics platform in WordPress will be discussed. Adobe DTM and Google tag managers will be explained.

September 30, 2018 — The next generation of devices is here, and they’re all voice enabled. With the rise of technologies like Apple’s Siri, Amazon’s Alexa, and Google Assistant and Microsoft’s Cortana, businesses need to think about how to structure their offerings to be compatible with these interfaces. This talk will explore how voice search is influencing SEO and customer acquisition as well as how to adapt to give customers a viable voice-interface option to interact with your services.

We’ll interact with Alexa and Google Assistant live to see how they can take your WordPress site to the next level and provide a unique interface to your content.

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September 28, 2018 — I will walk you through the steps you will need to take to bring your privacy notices kicking and screaming into the 21st century in time for May’s enforcement deadline. We’ll cover what the regulation requires, how your notices should be formatted, and how WordPress can pose some interesting challenges for the process.

September 27, 2018 — A hands on session. Participants are exposed to several tools, such as Adobe Spark, to quickly create higher quality graphics and videos for inclusion in their WordPress sites.

High quality content is more important than ever. We review approaches to generating such content quickly and for free.

September 25, 2018 — The talk is about Gutenberg, WordPress trending plugin. How to use Gutenberg and custom block development in Gutenberg. Session is delivered by Abdullah Ramzan is a full

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