December 24, 2024 — You think you’ve made the perfect app, but take it overseas and watch things fall apart! In this talk we delve into the frequent mistakes developers make when adapting their sites or apps for an international audience.
From hilarious translation blunders to unintentionally offending your users, the path to global success is riddled with challenges.
But this isn’t just for the tech-minded! Even if you’ve never written a line of code, we’ll uncover fascinating linguistic and cultural tidbits that shed light on our wonderfully diverse world.
So, whether you’re a coding pro or just curious about global quirks, come discover the do’s and don’ts of going global!

December 24, 2024 — The mission of WordPress is to democratize publishing for years, that meant to enable people to blog. With the rise of social media, many more people began to express themself using platforms like Facebook and Twitter; this evolved into people using TikTok and Instagram. WordPress could serve as the social media client for the open web. I want to show a vision of what WordPress could look like in a few years and how we could all use our WordPress installations to connect. We can empower people to democratize their publishing away from social media platforms into the open web.

December 24, 2024 — Have you tried WordPress latest theme, Twenty Twenty-Five? If you haven’t get your hands on it, let’s explore it together! In this session, we will create a landing page with a holiday theme.

Presentation Slides »

December 23, 2024 — Het tracken van gebruikers op je website wordt steeds lastiger. Denk hierbij aan adblockers, regelgeving, het verwijderen van third-party cookies en browsers zoals Safari die veel tracking blokkeren.

Dit terwijl het steeds belangrijker wordt, aangezien advertentiecampagnes steeds meer algoritme-gestuurd raken en baat hebben bij die data.

Daar komt server side tracking bij kijken. Met server side tracking kun je deze “tracking blokkades” omzeilen en een groot deel van deze waardevolle data toch verzamelen, terwijl je ook nog voldoet aan de AVG.

Het onderwerp zal daarom de toekomst van data verzameling en hoe server side tracking hierbij kan helpen zijn. Dit past goed bij het thema in onze ogen.

December 23, 2024 — Vorig jaar startte WooCommerce met het doorvoeren van HPOS, oftewel High Performance Order Storage. Wat is het, hoe kun je het gebruiken en waarom is het belangrijk voor de groei van je webshops?

December 23, 2024 — Almost everybody relies to some degree on some form of content marketing. We do market and keyword research, and we try to spot opportunities. We build landing pages and write articles to try and boost our rankings, optimize our ads, get traffic, and convert visitors. So what happens when that stops working?

It’s time to ask hard questions about the value of our content. What purpose does it serve, when the internet is drowning in generic, AI-generated articles, when search is ‘ambient’ and keyword-less, and when Google has no incentive to crawl, index or rank our websites? How will brands compete for attention in solved query spaces, when search engines neither want nor need our content… when they can just synthesize content from what they already know?

Zero-click searches were just the beginning. If we want to continue to be able to access and influence an audience, we need to stop thinking of ‘content’ as something we just put on pages and ads to attract or convert visits. We need to start thinking more about how we use content to solve user problems. And that’s not going to be comfortable, quantifiable, or anything like the kind of content marketing you’ve encountered before.

December 23, 2024 — Imagine your WordPress business takes off. You’re growing—and you’re growing fast! What could possibly go wrong?

In this talk, I’ll share my journey of growing Yoast and explain five problems you will encounter while scaling your business. I’ll share the mistakes we made while scaling Yoast and offer our solutions in the hope you’ll be able to avoid the mistakes we made!

December 23, 2024 — This is a talk about accessibility, scalability and the power of the WordPress community.

So what on earth do accessibility and the WordPress community have to do with the scalability of your WordPress agency? Let me surprise you with the answer. I promise you this will come from the least obvious but most impactful angle!

By the way, it does not matter whether you work with one of the established page builders, one of the newer kids on the block or with a theme that has page building capacities. This talk is for anyone who is involved with any of the disciplines in the creation of websites, webshops and their content.

Presentation Slides »

December 23, 2024 — As you dive deeper into developing with WordPress hooks there are some details about how hooks work that are valuable to understand.

In this lesson, you’ll learn some good practices to follow when developing with hooks.

December 23, 2024 — As you might guess, there is a hook for everything, so one problem you may often encounter is which is the correct hook to use for a given set of functionality.

In this lesson, you will learn how to find the right hook for your needs as well as some of the more important hooks to be aware of.