July 3, 2018 — A major change to Google’s search results is coming. For the first time ever Google will be ranking sites across all devices based on how well a site performs on a mobile device. That’s right, ranking in the desktop results will be determined by how a site works on a mobile device. This change could have a dramatic impact on ranking and traffic. This session will give attendees tips for diagnosing the potential impact on their site as well as providing helpful WordPress tweaks, plugins and best practices for staying Mobile First.

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June 25, 2018 — From zero calls to over 1,000 each month, I’ve learned the hard way how to drive direct calls from Google AdWords for Bob Hamilton Plumbing, Heating, A/C, Rooter, & Electrical without increasing the budget.

Save yourself the pain and join in for a helpful AdWords Q&A discussion. While this is geared towards B2C, there is plenty of info for all you B2B-ers out there! Everyone will leave with actionable takeaways to help make your AdWords more productive.

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June 25, 2018 — Nobody likes a slow site. Every year the weight of an average site keeps increasing, mainly because of image sizes. Optimizing images is the biggest win when it comes to your website speed.
In this presentation we will focus on different image formats and steps to follow before uploading them to a website. We’ll discuss PNG, JPG, GIF, SVG and when to use each one.
We’ll set up a process to prepare images for the web, and go over tools to measure loading time. We’ll also look at some examples of before and after image optimization.

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June 25, 2018 — When you look back at the history of WordPress, what distinguished WordPress was an emphasis on design. As the years passed, the definition of design changed and WordPress fell behind. How can WordPress leap ahead? The answer is inclusive design.

June 25, 2018 — New website launch and redesign projects are often built on goals of improving user experience and driving business goals of increased exposure, sales, or leads. The process often focuses on the new design and functionality of the site. Unfortunately, SEO often is a second thought or takes the back seat. At a minimum we need to know and understand the ways to avoid disaster and take advantage of the redesign or launch process to maximize optimization. This session will focus on the pitfalls to avoid as well as the best practices and strategic ways to use the redesign to fully realize the goals and reasons why you’re crafting a new website in the first place. This session will hit on a range of topics from introductory minimums for relaunch to some specific advanced tactics and aspects of optimization to consider and add to your process and project.

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June 20, 2018 — Chitra Raj Bhandari is the co-founder of Pulse Digit – a digital marketing agency exclusively dedicated to digital marketing services.

Semantic SEO: Optimizing Web for Crawlers that understand SEO is a wide topic and has many facets to cover. But in this topic, He focuseed on making the site and its content ‘understandable’ to search engine crawlers.

June 20, 2018 — We will step through a clean WordPress installation and configuration. We will then step through each section of the WordPress Admin Dashboard to illustrate the following: (1) theme selection & installation, (2) media uploading, (3) plugin selection & installation. (4) install several popular WordPress plugins, (5) create a custom menu, (6) set up a few widgets, (7) create a blog post/page, (8) walk through the elements of a post (9) discuss categories, tags and urls (10) discuss different user types and (11) making backups.

June 20, 2018 — In this talk we will continue to build up our React knowledge by discussing more advanced concepts which most real world applications will require. Concepts such as:

More advanced state management with Redux.
Creating more complete apps using React-router.
Building more advanced components by creating Higher Order Components and using render props.
The basics of server side rendering.

June 20, 2018 — This happens a lot at formal networking events, but it happens even more frequently at WordCamp. Do you feel intimidated when it’s time to give your “30 second commercial”? Do you run out of things to talk about once you’ve exchanged names?

Effective networking is an important part of building your WordPress business. This presentation will help you get past the “grip and grin” stigma that people associate with networking and cover some ways that you can get the most out of mixing it up at networking groups, “business after hours” meetups, and of course the Hallway Track at conferences like WordCamp. Whether your an introvert or an extrovert, you’re sure to pick up a thing or two.

June 20, 2018 — Let’s face it. There’s a gap between what developers care about and what users care about. In this session, we’ll explore what happens when we ignore this simple fact. We’ll discuss what UX is and why the user’s experience matters, how to think like your users, and some new rules we can all get behind. After all, UX is more than just about visual design, but also about making sure systems are set up in a way that makes them easy for people to actually use.