May 31, 2018 — In this talk, we will discuss several other uses a small business can use WordPress for rather than “just a website”. The WordPress ecosystem has grown well beyond a blogging platform and informational websites. It’s now possible to run an entire business off of WordPress.

May 31, 2018 — Content marketing is content + marketing. It’s the marketing part that many people struggle with. In the last few months, I’ve been exploring tools, plugins, social networks, article sites, press release distribution sites, SaaS apps, and just about anything that enhances, streamlines, or automates the distribution and syndication of content to help it get more exposure. And, my focus has been on free or low-cost options. This would be a buffet of a presentation – take what you want, leave what you don’t.

May 30, 2018 — How many times have you been told (or told yourself) that you need to develop a content strategy? We talk a lot about content strategies. We beat ourselves up about not having one or not having one good enough. But when it comes to developing an actionable content strategy, the concept can feel so aloof and be a daunting undertaking. This session shows how to use social media, organic search and analytics to craft a strategic content strategy that aligns to your subject matter and gives your content the best chance of being found. Time in this session will benefit WordPress-ers from all backgrounds, whether you’re just getting started or ready to take your site next level. You’ll walk away ready to get the most strategic of content strategies kicked off, armed with a process that has just enough prescription to give guardrails while allowing for the fluidity to adjust for any subject matter or site.

Presentation Slides »

May 30, 2018 — Everybody wants more conversions – but how do you get customers to take action on your site? If you’ve ever stared at that blinking cursor of death wondering where to begin, this session is for you.

Joel Klettke covers a proven process for collecting valuable customer feedback and translating it into copy that drives customers to action – whether on your home page, landing page, or in an email.

You’ll learn…

The four most important things you need to learn about your customers to get them to convert
Four powerful channels for collecting customer feedback
A better way to interview your clients (and get juicy details in the process!)
Specific tactics for turning feedback into headlines and calls to action

Presentation Slides »

May 30, 2018 — Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder Zero BS CRM. He develops, support and market WordPress plugins, themes and recently a side project turned successful product – Zero BS CRM.
His topic will covered:-
* Getting Started with your Side Project (e.g. how to choose a name and whether to even bother)
* Deciding what goes into your ‘MMP”
* Growing your team and tracking metrics
* Why we chose WordPress to develop and sell our WordPress product
* Selling a WordPress Product using WordPress

May 29, 2018 — Child Themes are one of the most essential and neglected things when customizing a website. Quite often, people will customize a theme and get their site exactly how they want it, only to see it all wiped away by a theme update. This can be avoided. In this session, I will teach you when you should use a child theme (spoiler alert: it’s all the time), how to set one up and how to use it to customize your website. At the end of the session, everyone will be equipped with the knowledge of how to set up the child theme and also have the ability to download the Twenty Seventeen child theme that I built for WordCamp Buffalo as a starting point with a lot of comments in the style.css and functions.php to explain why I did what I did and how to do similar things to customize their child theme.

May 29, 2018 — Hello! Hola! Bonjour! Does your institution serve students that speak different languages? If so, maybe your website should too! In this session we’ll compare different solutions for publishing content in multiple languages using WordPress, and what impact having a multilingual site could have on your site’s content and design.
In this session, we’ll cover:
* Terminology used when working in multiple languages
* Popular plugins for supporting multilingual content
* Creating PO files to add your own language to your plugins and themes
* Contributing to WordPress’ Polyglot team

May 29, 2018 — Dat Hoang is Happiness Engineer at Automattic, focusing on the WordPress.org products. Before joining the company, he worked with the multilingual WordPress every day.
He talked about the possibility to have a multilingual WordPress site. He discussed the following points in detail:
* Multilingual website – why it is a worthy investment
* Considerations for a WordPress multilingual site
* Available plugin/solution comparison
* Tips and hints

May 29, 2018 — Over 15 million U.S. Internet users have some form of impairment that affects their ability to use the Internet.
In this talk, we will share some simple ways to improve your site’s accessibility. These changes help everyone. As an extra bonus, accessibility improves your search engine optimization (SEO).
By the end of this session, you will be able…
1. To understand why accessibility is helpful for everyone.
2. To help make your website better for the visually impaired.
3. To help make your website better for the hearing impaired.
4. To help make your website better for the mobility impaired.
5. To improve your website SEO.

May 29, 2018 — Gutenberg is so new and comes with many built-in blocks, but how do you create interactive, dynamic and advanced Gutenberg blocks? We’ll cover topics like API calls to 3rd party services, server side rendering, advanced settings, using custom React components and other topics to help attendees start making advanced Gutenberg blocks.