June 11, 2018 — We asked leaders in the WordPress community, what excites you about Gutenberg

June 11, 2018 — Writing a new blog or page for your WordPress website can take hours of research and crafting to get it just right. Learn how to leverage plugins and social media to re-promote that content from your WordPress site in ways to save you time and effort.

In this session, you’ll learn:

– The best plugins for re-promoting your content and settings to use on those plugins
– New content types you can create from your original work
– What social media sites are best for promoting your content in new ways
– Tools to share your content over and over again with very little time on your part

Don’t let that well-researched, well-written piece get stale and lose all engagement on your website.

Session Summary: (key takeaways)
Attendees will learn plugins, social media platforms, and time saving free tools to help repurpose their existing content to get more traffic to their WordPress site.

June 11, 2018 — How to manage a single WordPress website to keep it safe, secure, updated and backed up.

June 11, 2018 — After years of general fatigue, a myriad of tests without an answer, a catheter was inserted through my hip eventually winding its way to my heart, discovering two blocked arteries. After successfully re-opening them, I set out on difficult cardio-rehabilitation to regain heart fitness. During the next three months (including a leave of absence from work), I set out to restore my physical, spiritual and emotional well being. This speech details a 3-month journey of rediscovery the things that nourish and nurture each of these three areas — a thirst for learning, unearthing my dormant creativity and all things WordPress.

I set out to become more mindful of the things that bring me positive energy including truly engaging in the Community — 4 WordCamps, 16+ WordPress Meetups, and Events, designed a Wapuu, and a website build/brand to give back. From Castaic north to Palmdale (northernmost Los Angeles County), east to Riverside and all ports of call in-between (Pasadena, Whittier, Hollywood, Downtown Los Angeles) learn what makes good clubs while finding a network of common minds and colorful characters and gain inspiration to start the WordPress Santa Clarita Valley Meetup, over 8,000 Miles later.

June 11, 2018 — Design with Purpose is the mantra that all web designers should adopt. If your design does not support a properly defined and researched purpose, it’s wasting the user’s time, your client’s time, and your time.

We’ll talk about how to think about your designs more effectively as a communication tool, and how to make clients more receptive to your work.

June 11, 2018

June 11, 2018 — This lighting talk will give a high level overview of WordPress filter and action hooks.

June 11, 2018 — Out of the box, WordPress provides a handful of user roles, from Subscriber to Administrator, each with an increasing level of access to manage content and settings on the site. While these roles provide a great starting point for many WordPress sites, they don’t offer the granularity one expects in a large organization with complex editorial workflows. Fortunately, these roles just begin to tap into the power of WordPress’s underlying capabilities API, which provides fine-grained access control for every aspect of the site’s administration, from controlling who can access a settings screen to which users can edit or publish a particular post.

This presentation focuses on the technical aspects of role and capability management in WordPress. How do you create and edit user roles? How do you dynamically filter capabilities? What the heck is a “meta capability”? How can you have more control than the various role editing plugins provide? We’ll take a journey through the code to learn the most effective and efficient ways to manage your users’ editorial and administrative experiences, using some examples from solutions Modern Tribe has implemented at Stanford Law School and Harvard Law School.

Presentation Slides »

June 11, 2018 — Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.

They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.

Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.

This session covers all the things that are commonly (and some uncommon things) missing from most business websites.

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June 11, 2018 — There’s what we tell the world, what we tell our friends and what we tell Google. But only one of these gets the truth. Our search behavior delivers an aggregated, anonymized and unadulterated view of what we really care about. For marketers who are clawing for reliable and insightful user insights, you can’t afford to overlook keyword research. So why do we use search behavior only to enhance our SEO and PPC? What if it could inform your email marketing, call centers, in-store displays, social media and every other touchpoint? It can and it should. In this talk, you’ll learn the following: -why reserving search data for SEM alone is a giant missed opportunity -how basic keyword research can be executed by any marketer -where search behavior should be leveraged to enhance other disciplines.

Presentation Slides »