February 27, 2018 — Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

February 27, 2018 — Who’s ready to start using CSS grids in WordPress? Welp – I’ve got ‘em going in a couple Genesis child themes. Browsers are all in with support. They work with Flexbox, so we can use both at once. And they help make previously painful layout problems solve themselves. So let’s take a look at the hard work of the two engineers who have spent years getting these blocks stacking – CSS celebs Jen Simmons and Rachel Andrew. Let’s take a look at the simplest ways to use Grid, because at that level it’s pretty much indistinguishable from magic. For one thing, you can save floats for wrapping text around objects (and the swimming pool). For another, you can cut a whole lot of cruft from a style sheet. So what’re you waiting for? Let’s get our themes on the grid!

Presentation Slides »

February 27, 2018 — From idea to developing a product delights you as a developer. But how do you get it out there for others? How do you market and sell your product? How do you know what to price it at or how to support it? Enter the world of product management and in any software business this is a fundamental necessity to making your new product into a successful venture.

Presentation Slides »

February 27, 2018 — If you’re doing things right your website will be viewed all around the world. But what does that mean for you as a wordpress user and publisher? Internationalization is a buzz word among developers. We’ll talk briefly about internationalization, localization, and their various implications. In this workshop session, we will focus on talking about the basics of copyright and intellectual property, internet commerce, and best practices for website user and privacy policies when your website is being viewed around the world – we will address legal considerations for US, EU, UK, Australian, and Canadian based website visitors. This will not be legal advice, but rather offer general information.

February 27, 2018 — It’s absolutely possible to do all your PHP programming using a basic text editor, but is it wise? If you work alone (like in a basement) it might make sense to keep things simple by using a text editor and an FTP account to keep your WordPress site updated. But, if your site has a large (code base) or you work in a team, embracing more modern development techniques will help you get more done. In this topic, I will cover some of the most useful tools included in two popular PHP IDEs – Zend Studio/Eclipse and PhpStorm and one popular design IDE Adobe Dreamweaver. Subject matter will include; file management and site navigation, code generation and completion, refactoring, debugging, and integrative source control using Git.

February 27, 2018 — I have a workflow that begins with my blog posts, which I aggregate into eBooks and paperbacks, and then into audio books, and from there I use the audio to strip movie segments for YouTube and online courses. It has worked well and I would like to share the process.

Presentation Slides »

February 27, 2018 — Two years ago I made a fundamental shift in my life. I decided to stop waiting for things to happen to me and decided to start doing them. Life is short, and I wanted to be the woman who lived life to it’s fullest instead of wishing things would just turn out in my favor. It’s a simple concept in theory, but to practice it day after day can seem impossible. Where do you even begin?

February 27, 2018 — In this presentation I will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier. Walk away with: -A new appreciation for the command line. -The desire to script ‘all the things’ to save time. -Knowledge of serious time saving tools -Ideas about how to automate your processes to be more productive and profitable.

Presentation Slides »

February 27, 2018 — This session is led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content–and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot the potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!

February 27, 2018 — Understanding modes of Art thinking (namely Expression and Vulnerability) as a tool to achieve more fulfillment in the work we do. Measured by Connection and Action, this talk draws the line to explain why Expression (and encouragement of that expression) is so important.