June 4, 2018 — Your About page is one of the most important pieces of content on your site – this is your chance to create a connection with your readers and tell the story of your business. No wonder we get writer’s block when we see that blank canvas in front of us! But it doesn’t have to be that way. Whether you’re a small business owner, creative freelancer or tech pro, you can craft a knockout about page that will have your visitors devouring your words down to the last letter. In this talk, I’ll share 5 secrets to making it happen.

June 4, 2018 — The talk shall begin with,
– Educating about basic default database structure of WordPress and DNS records in brief.
– Problems that are faced while migrating WordPress to another server and how does one resolve them effectively.
– Migrating staging site or local environment to Production site
– How one can change the domain of their WordPress installation after migration
– What are the different ways/tools available for migrating WordPress?
– What is WP-CLI and why you should prefer it while migrating WordPress and how one can effectively utilize WP-CLI to migrate your WordPress site?

June 4, 2018 — This talk will help you understand a “Big Picture” of why and how WordPress websites get hacked and how to secure them. You will come to know about various attack vectors used by hackers and understand fundamentals on how you can easily defend against them.

You will also get to know about ongoing maintenance required and how you can recover from an Attack.

Takeaways:
Initial Security Setup Checklist
Maintenance Checklist
How to Recover from Hack
Tools & Plugin To Help Secure Your Website

June 4, 2018 — Join us as some of panelists discuss answers to some of the more common questions to a wide variety of WordPress related questions.

June 4, 2018 — You have a plugin and want more people to check it out, and submitting to the official WordPress plugin directory. But how do you get it ready and submit it, easily keep it up-to-date, avoid common conflicts with other plugins, and get more people finding out about it?
In this talk, I’ll go through tips and techniques to save you (and your plugin users) from pulling out their hair and get your plugin out there on wordpress.org

June 4, 2018 — Ever wonder what a Custom Post Type is? Why would you want to use them? How do they work with Custom Fields? What’s the difference between CPT’s and Posts? Many of these questions will be answered in this beginner talk, meant to improve your knowledge of content architecture. A basic knowledge of pages, posts, tags and categories would be helpful.

June 4, 2018 — When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.

June 4, 2018 — WordPress powers almost a third of the internet, making it not only powerful, but as an open source project, WordPress is a tremendous gift to all of us. So what do you do with an amazing gift like this?

Make a living from it.
Have fun with it.
Give back.
Pay it forward.
All of the above!

I make a living with WordPress, but I’m also what you might call a “serial volunteer.”
In the years that I’ve created a career with WordPress, I have also set aside time to help others through:

Mentoring
Organizing Meetups
Organizing Hackathons
WordCamp organizing and speaking
Creating WordPress classes and clinics
Setting up WordPress coworking days
Creating free and discounted non-profit websites
and more!

There’s a side effect to giving and giving back with WordPress: I’ve found that the more I give…the more I’ve gained: friendships, clients, jobs, and the warm feeling that only comes from sharing good things.
Attendees can expect to learn more about the social power of WordPress, how the WordPress community functions, and how giving back is really a way to give to yourself.

June 4, 2018 — As someone who builds WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan, which ensures a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope?
The security of your clients’ websites is often not a priority or is left until the end of a project (or sale?) as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest.
In this session, Adam will cover simple website security best practices that you can implement immediately for your own site and those of your clients. In addition, he’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.

June 4, 2018 — The idea of this talk is to provide some insight and show a possible way of using WordPress as a headless CMS and take advantage of modern JS frameworks. Part of the presentation will be focused on showing how to build a simple application using this approach and the cool possibilities of using React + WP.