February 27, 2018 — In this presentation I will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier. Walk away with: -A new appreciation for the command line. -The desire to script ‘all the things’ to save time. -Knowledge of serious time saving tools -Ideas about how to automate your processes to be more productive and profitable.

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February 27, 2018 — This session is led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content–and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot the potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!

February 27, 2018 — Understanding modes of Art thinking (namely Expression and Vulnerability) as a tool to achieve more fulfillment in the work we do. Measured by Connection and Action, this talk draws the line to explain why Expression (and encouragement of that expression) is so important.

February 27, 2018 — How well do you know who you’re building for? A formal process of user story development is great for anyone, from solopreneurs to large distributed teams, to have a clear idea of what problems they’re trying to solve. In this talk, I will outline the steps you should take to create clear, actionable user stories, and avoid pitfalls that can derail your project.

February 27, 2018 — This talk discusses actionable items to better run your business using our company’s financial forecasting model as an example — open sourcing what works.

The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don’t need venture capital or 18 hour days to launch a successful plugin.

In this talk I will discuss:
– Working backwards—and what that means
– How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup
– How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
– How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
– How to conservatively project hires of employee, # 4-6 as well as future hires #7-12.
– How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
– How to adjust projections (free v premium) as your business matures

February 27, 2018 — Gutenberg transforms how we think about content in WordPress and will ship with WordPress 5.0. In this session, we’ll discuss what Gutenberg is, why we need it, and where it is today. Finally, we’ll look at where the community is taking Gutenberg, including major improvements to site customization.

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February 27, 2018 — How to start your own company specializing in selling websites to companies and business organisations .Teach on how to start approaching your clients how to implement wordpress tools in your business how to make the most with wordpress to make yourself earn a living and the in depth tricks and tips on how to make use of wordpress to better your service you offer and also how to develop your wordpress skills to better your knowledge of using it and how to start develop your custom Themes and plugins.

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February 27, 2018 — Lessons learned from developing and maintaining the GitHub Updater plugin. How I deal with bugs, feature requests, issues, PRs, user support, and more.

Everything I learned about plugin support I learned in the operating room. Interacting with surgical patients and their families involves a similar skill set as maintaining an open source software project. I’m not so certain that the reverse is true so as the saying goes, “Don’t try this at home.” But come find out my surgical pearls to software support.

February 27, 2018 — It’s common to view your competitors in business as barriers. However, if you shift your thinking to view your competitors as opportunities for collaboration, something unique can happen. In this talk, Tim and I share our experience from partnering with competitors in a crowded niche WordPress market, through “Coopetition”, to help us grow our business to over 7 figures annually and achieve success. In this talk we will be sharing our journey of how working together has helped explode our WordPress business. Through the world’s eyes, the people we partner with are competitors. We’ll be sharing some of the benefits of coopetition, as well as some practical ways that listeners can turn their competition into coopetition.

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February 27, 2018 — We’ll talk about what trends to look out for in 2018, how to create content that resonates and converts, and current SEO tips and tricks to be found on the web.

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