November 15, 2017 — Don’t let office politics keep you from creating the fresh, user-friendly site your organization deserves. This presentation covers how to use data to illuminate your current site’s issues and sell stakeholders on content overhauls and design improvements. The presentation includes the following takeaways:

– The three types of “back seat drivers” who can derail your website redesign project – and their top concerns.
– How to use data to respond to common redesign questions and concerns
– Get tips for presenting this technical, data-heavy information to an executive audience

November 15, 2017 — Often the main bottleneck in a seamless redesign project is content planning, gathering, and migration. Even seasoned agencies get it wrong. Clients send initial content in a series of emails and then send changes in another series of emails. Large folders of image files are Dropboxed over with no naming convention and direction. Having the right communication plan, collaboration tools, and approval workflow in place can make all the difference in a happy client and on-time delivery of the project.

The attendees will learn how to:
* Ask the right questions in the discovery process and content roadmapping session to determine project content initiatives
* Identify the different content gathering activities that need to happen throughout the project
* Gain clarity on who’s doing what and when… and how long it will actually take
* Break content delivery into prioritized batches
* Document which stakeholders need to be involved in content reviews and approvals.
* Pick the workflow and tools that will keep things moving most efficiently

We will also briefly cover some other tips such as inventories, architecture, how to identify obsolete content, redirections, and potential hiccups along the way.

November 15, 2017 — SVGs (Scalable Vector Graphics) are vector-based graphics in XML format and they are incredibly powerful way of displaying graphics on the web. This intro level talk will provide benefits of using SVGs on websites, tooling and workflow for SVGs and some neat things you can do with SVGs such as animations and styling.

November 15, 2017 — Some of the issues we will talk about are:
-Wordpress for Businesses
-Wordpress for Personal Blogging
-Content is King
-Functionality and speed
-Consistency
-Maintenance
-Cross promotion

November 15, 2017 — With seemingly endless new ways to browse the web, we know that responsive design is here to stay. But how do we adapt the traditional design process to flexible screen sizes, device-based restrictions, and multiple use-cases without feeling like we’re giving up all control to the great unknown? We’ll learn how to use our Problem Solving Superpowers to move away from creating endless mockups, and into crafting Design Systems. You’ll learn actionable methods to transform how you design for the web, and workable ways to present these designs to your team or your client.

November 15, 2017 — Turn the 2017 theme into an Attendee Event Website with custom signup attendee list and all the bells and whistles WordPress can offer.

Presentation Slides »

November 15, 2017 — How often do you change your website? It’s a valid question! We’ve just finished a little refresh here at ZEAL and it got me thinking about the people I meet weekly who want to get a brand new website or even a little website refresh themselves. I also meet people who are building their own sites with WordPress or Wix or even our builder software who just don’t know why it’s not converting customers.
I’d really urge you to think about the following, either as someone who is refreshing their own site or considering hiring someone to do it for them.

These are really the basic 7 reasons why sites don’t convert. Of course, there are loads more reasons but look at these ones first!

November 15, 2017 — Unconference Talk at WCDublin 2017, on how using task runners can speed up your WP development time.

November 15, 2017 — This topic will cover:
1) Having a WordPress website first. This is crucial for any business. This is the starting point.
– Reasons why I advice using WordPress sites over the others…joomla, Drupal etc
– Comparison between WordPress and Content Management Systems(CMS)
2) Optimization Process for WordPress website (Plugins required)
3) Faster sales conversion techniques
4) Call to action buttons (Types of button that should be incorporated into the site to increase traffic)
5) Layouts for products and service pages to increase sales conversion) i.e Where to place phone numbers and the order forms
6) Closing the sale
We will cover the process from the development stage, implementation, optimization, closing a sale.

November 14, 2017 — The topic will cover how to start off by creating an idea for your blog based on one’s passions and interests, and it’ll delve into detail about creating content.
How to help create blog titles that are suitable for social media and help in generating readership for one’s blog.

It will also look at repurposing content for dry days.

Presentation Slides »