October 10, 2017 — WooCommerce now powers over 30% of all online stores, both big and small. While the basic WooCommerce package covers a lot of needs, business use cases often require special attention. This talk with Gary Thayer will look at the best practices for building and customizing themes and plugins for WooCommerce.

He’ll talk about:

* Building a streamline customer service experience for your business
* Keeping template files up to date
* Useful actions and filters
* Custom solutions for unique eCommerce situations

October 10, 2017 — This marketing panel isn’t your ordinary Q/A session. We are extending the time of this panel so we can give our panel of expert marketers the opportunity to share some of their greatest success stories, experiences and strategies. We’ll also take a deep dive into those times when things go wrong, and how to recover from them.

Bring your questions because we are also going to give you an opportunity to ask your questions directly to the panel. Don’t have any questions then share your website! That’s right we’re going to do live website analysis on the screen so you can get detailed feedback on your work from some of the top WordPress marketers in the area.

October 10, 2017 — Join the development team of Technology Therapy, along with President Jennifer Shaheen for an advanced workshop where participants will learn how to turn their WordPress site into a fast and user-friendly Single Page Application using modern tooling and principles.

Topics to be discussed:

Integrating Vue.js
Creating custom endpoints for the WordPress Rest API
Live updating content: posts, comments, and notifications
Intended Audience Type: Developer
Intended Audience Experience: Advanced

October 10, 2017 — So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?

Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?

This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.

Intended Audience Type: Beginner and Up (it’s marketing-oriented)
Intended Audience Experience: Any Level

Presentation Slides »

October 10, 2017 — For someone new to WordPress choosing the right plugin can be overwhelming and frustrating. In this session Reiko Beach will go over some simple tips to help make your selection process easier, highlighting popular plugins.

Presentation Slides »

October 10, 2017 — There’s a simple yet powerful API within WordPress to help developers cache all sorts of data, and in turn speed up load times. Transients are often misunderstood by developers and their powerful abilities can sometimes be misused.

In this session Ryan Kanner will uncover the inner workings of the Transient API, and learn how to properly leverage it’s abilities.

October 9, 2017 — This session will cover the process IOne Digital uses to bring to life interactive layouts created by design teams using stackable and reusable React components.

October 9, 2017 — For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet ads increasingly: 1) undermine publisher values and audience trust (advertorial native ads); 2) interrupt, compromise, and abuse our audiences (interstitials, mal-advertising, autoplay videos). Yet an overhaul is financially impractical for publishers at scale. In this session, you’ll learn about two strategies for us to change tack. Plus, you’ll learn how to leverage new capabilities to implement these strategies with WordPress. First, you will learn how to increase the value of direct sold advertising with content sponsorship opportunities using taxonomies in WordPress and “native styles” ads in DoubleClick for Publishers. Second, you’ll learn how to leverage custom post types in WordPress to build a successful, scalable and manageable affiliate link program. It is our responsibility to build better solutions and improve the media ecosystem.

October 9, 2017 — This panel discussion will focus on how publishing teams can leverage their long-term technology goals to better inform their hiring practices, build stronger teams, and promote professional development practices that will allow them to support that product vision.

October 9, 2017 — At Penske Media Corporation (PMC) we have been through several iterations of trying to integrate print and digital workflows. This talk will be showcasing the challenges and solutions we have come across.