Language: English

  • Manuela van Prooijen: How To Grow Your WordPress Business by Saying “No!” / WordPress ビジネスを成長させるための「No」と言う力

    WordCamp Tokyo 2017Speaker: Manuela van Prooijen

    October 3, 2017 — Discover the power of turning down work in your WordPress business.

    Many starting WordPress business owners underestimate how long it takes to build a strong foundation for their business. Often, out of desperation, they will take on any job, at any price, no questions asked. Ending up financially and emotionally drained. This is probably a reason why so many businesses close down in their first two years. Having experienced this myself the hard way, I discovered the power of the tiny word “No!”, the most powerful key we hold to end this rat race.

    Saying “No!” is counterintuitive. And it is certainly is not an easy thing to do. But practicing to say “No!” can keep you from disliking your business and the people you do business with. The moment you stop saying ‘Yes” to every opportunity that arises, your WordPress business can grow bigger than you could have imagined.

    The “No!” strategy is all about doing the work you are passionate about and are good at, and with the right clients. It really boils down to doing less of the work you dislike, isn’t profitable or does not fit your beliefs.

    Learn to say “No!”
    I feel the time is right to share some insights about why and how I learned to say no to certain work and clients. I will share my six step process that helped me grow my WordPress business over the years…

    And remember: “If it’s not a hell yeah, it’s a no.”

    【同時通訳あり】
    WordPress でビジネスをしていく上で、依頼を断る力の大事さを理解しましょう。

    WordPress サイトの開発やデザインを請け負っている企業のオーナーや個人の多くは、しっかりしたビジネスの基礎を築くためにかかる時間を過小評価しがちです。必死になるあまり、価格がどうであれどんな依頼でも疑問を持つことなく受け入れてしまうことも少なくありません。そういった場合、財政的にも、感情的にも、疲れ果ててしまいます。とても多くの企業やフリーランスで独立した人たちが2年以内に辞めてしまうのは、こういった理由からではないでしょうか。マヌエラは、自身も大変な思いをした経験から、「No」と言うことの重要性に気づきました。それは、厳しい競争を勝ち抜くためのキーとなるのです。

    「No」と言うことは反直観的で、決して簡単なことではありません。しかし、練習することで、自身のビジネスやクライアントを嫌いになるのを防げます。遭遇するすべての機会を受け入れるのをやめることで、想像以上に事業を大きく成長させることができるでしょう。

    「No」を言う方法を学びましょう。
    今こそ、私がなぜ、そしてどうやって特定の案件やクライアントを断っているのかを共有する時ではないかと思います。これまでに自分のビジネスを成長させてきた6つのステップをお教えします。

    忘れないでください。「『もちろん!』と即答できないなら、『No』が答えである」

    Presentation Slides »

  • Daniel Olson: Konichiwa: What I’ve learned helping a Japanese WordPress start-up grow in the US / 日本産 WordPress サー

    WordCamp Tokyo 2017Speaker: Daniel Olson

    October 2, 2017 — I would like to share what I’ve learned bringing a Japanese business into the US market from a conversation starting with, Hello.

    My belief is that your best opportunity is one step out of your comfort zone and that business should feel like a conversation. Whether you are creating SaaS products for end users, building B2B relationships or moving into new markets. Anything is possible by putting the conversation first.

    Presentation Slides »

  • Brian Rotsztein, Christie Chirinos, Tippi Thole, Tom Hartman, Jennifer Doré Dallas: Panel: WordPress Business Advice

    WordCamp Montreal 2017Speakers: Brian Rotsztein, Christie Chirinos, Tippi Thole, Tom Hartman, Jennifer Doré Dallas

    October 2, 2017 — This is a panel discussion meant to help anyone (such as freelancers, content creators, and small business owners) with questions about WordPress-related business issues.

  • Daphnée Laforest: Boost Your website Analytics With Event Tracking

    WordCamp Montreal 2017Speaker: Daphnée Laforest

    October 1, 2017 — Better data enables better decision making, and it begins with how you track it – to provide more context to what’s already out there. Event tracking is a feature of Google Analytics that allows site owners to trace actions on their site, even when a URL change is not recorded. Instead of only tracking page views, Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a button click on your website. This is accomplished by attaching the method call to the particular UI element you want to track. During this session, you will learn how you can boost your WordPress website analytic using Event Tracking.

  • Karl Hudson Phillips: Getting Started With Multilingual Websites On WordPress

    WordCamp Montreal 2017Speaker: Karl Hudson Phillips

    October 1, 2017 — Launching a multilingual website might sound ambitious, but it’s well within your grasp, especially with WordPress. Implementing a multilingual WordPress website can expand your reach exponentially if you implement it correctly.

    During this talk, we’ll cover a few options to accomplish the task, go over a few items you’ll need to consider, and go through a quick demo and/or case study.

    Takeaways include: Why one should (or shouldn’t) consider making a site multilingual; the various options for making a site multilingual, what’s involved, the pros and cons; additional items to consider (plugin compatibility, SEO, etc)

  • Sasha Endoh: Practical Accessibility For Inclusive Web

    WordCamp Montreal 2017Speaker: Sasha Endoh

    October 1, 2017 — Accessibility can feel overwhelming with lots of scary-sounding legal language and complicated requirements. We’ll take a quick look at the laws around accessibility so they don’t sound so scary. Then we’ll go over the basics of making accessible WordPress websites from the perspective of both design and development. We’ll go over practical examples of accessibility requirements. Finally, we’ll discuss tools you can use to help you get comfortable thinking about accessibility and testing for it on any website, including your next project.

    Presentation Slides »

  • Bindu Dadlani: Unleashing the Power of JetPack in WordPress

    Wordpress Meetup BostonSpeaker: Bindu Dadlani

    September 30, 2017 — How a non-tech person leverages the power of Jetpack and WordPress happiness engineers support team to take a site from an old slow user interface to a new re-themed, responsive, mobile friendly, secure, SEO, backed up and faster site. Protection, spam filtering, back ups, image performance, downtime monitoring, awesome plugins, stats, security and on-demand scans with automated one-click resolution are a just “step” away. Integration of Jetpack PRO with Vaultpress, Akismet, SEO Yoast Premium and WooCommerce payment gateways like Paypal, Stripe, and Apple Pay. From business to WordPress and from WordPress to business. All things possible. https://bindupowercoaching.com is a blog, a business site, and an e-Commerce store.

  • Jonathan Perlman: WooCommerce Fundamentals

    WordCamp Montreal 2017Speaker: Jonathan Perlman

    September 30, 2017 — What is eCommerce? It’s selling something (physical or digital) on the internet.
    To a lot of people, developing eCommerce is a very scary thing. “It is only for the Advanced Developers,” some people say.
    Let’s break down those walls together, as I show you the basics of building an online store

  • Vanina Ivanova: A WordPress Blog as an MVP for Starting a Business

    WordCamp Varna 2017Speaker: Vanina Ivanova

    September 30, 2017 — How to start a new business with just $41.60 and a bottle of wine. Vanina shares her experience and gives some advice.

    Presentation Slides »

  • Kat Christofer: How WordPress and Working Remotely Helped Me See the World

    WordCamp Varna 2017Speaker: Kat Christofer

    September 30, 2017 — What being nomadic really means? What pros and cons are there? How do you work remotely while traveling to multiple countries? How do you cope with limited wardrobe.

    Presentation Slides »