December 24, 2024 — With a number of changes to the analytics, tracking and tagging world, this talks through how to make sure the data that is being tracked is done so in a compliant and useful way – and then how to report on it and interpret the data in a way that is helpful for technical and marketing teams & senior stakeholders.

Presentation Slides »

December 24, 2024 — As WordPress workflows are becoming more complex, the tools we use as developers are evolving rapidly. Automation is becoming increasingly relevant to many parts of the development workflow. This talk will focus on popular ways in which WordPress developers can leverage automation using 3rd party systems, platforms and open source tools. We will explore DevOps, multi-tiered development approaches and executing post deployment tasks.

December 24, 2024 — In his State of the Word 2023 address, Matt Mullenweg proposed to make 2024 the year of data liberation. I’ll show how we can make WordPress Playground a destination for liberated data so that you can see the liberated result immediately, and why putting it in a browser extension has some interesting other benefits.

Presentation Slides »

December 24, 2024 — As the landscape of development and continuous integration evolves, GitHub Actions has emerged as a powerful tool for automating workflows directly within the GitHub ecosystem. Whether you’re replacing outdated GitHub apps or crafting new custom workflows, mastering GitHub Actions can significantly enhance your development efficiency and code quality.

In this talk, we will explore various tips and techniques for creating efficient GitHub Actions workflows, sharing insights and practical examples from recent projects. This session will cover a range of topics, from managing concurrent workflows and task execution order to using reusable workflows and caching strategies. Whether you’re new to GitHub Actions or looking to refine your existing setup, this talk offers valuable insights to help you optimize your CI/CD pipelines.

Presentation Slides »

December 24, 2024 — In my first week on the job, I was tasked with speeding up a site that was incredibly slow. And when I say slow, I mean REALLY slow: 40 seconds or longer to save a single post. 20 seconds or more just to get to the post editor.

Spoiler: We got it to work! And this is the story of how we fixed it:

We dug through endless lines of code.
We read some fantastic resources on the topic.
We spoke to our friends in the community, who are experts in their respective fields.

The technical details of this talk include:

xhprof with a custom addition that I wrote.
The filter ‘posts_clauses’.
The function ‘dbDelta()’.

December 24, 2024 — You think you’ve made the perfect app, but take it overseas and watch things fall apart! In this talk we delve into the frequent mistakes developers make when adapting their sites or apps for an international audience.
From hilarious translation blunders to unintentionally offending your users, the path to global success is riddled with challenges.
But this isn’t just for the tech-minded! Even if you’ve never written a line of code, we’ll uncover fascinating linguistic and cultural tidbits that shed light on our wonderfully diverse world.
So, whether you’re a coding pro or just curious about global quirks, come discover the do’s and don’ts of going global!

December 24, 2024 — The mission of WordPress is to democratize publishing for years, that meant to enable people to blog. With the rise of social media, many more people began to express themself using platforms like Facebook and Twitter; this evolved into people using TikTok and Instagram. WordPress could serve as the social media client for the open web. I want to show a vision of what WordPress could look like in a few years and how we could all use our WordPress installations to connect. We can empower people to democratize their publishing away from social media platforms into the open web.

December 24, 2024 — Have you tried WordPress latest theme, Twenty Twenty-Five? If you haven’t get your hands on it, let’s explore it together! In this session, we will create a landing page with a holiday theme.

Presentation Slides »

December 23, 2024 — Het tracken van gebruikers op je website wordt steeds lastiger. Denk hierbij aan adblockers, regelgeving, het verwijderen van third-party cookies en browsers zoals Safari die veel tracking blokkeren.

Dit terwijl het steeds belangrijker wordt, aangezien advertentiecampagnes steeds meer algoritme-gestuurd raken en baat hebben bij die data.

Daar komt server side tracking bij kijken. Met server side tracking kun je deze “tracking blokkades” omzeilen en een groot deel van deze waardevolle data toch verzamelen, terwijl je ook nog voldoet aan de AVG.

Het onderwerp zal daarom de toekomst van data verzameling en hoe server side tracking hierbij kan helpen zijn. Dit past goed bij het thema in onze ogen.

December 23, 2024 — Vorig jaar startte WooCommerce met het doorvoeren van HPOS, oftewel High Performance Order Storage. Wat is het, hoe kun je het gebruiken en waarom is het belangrijk voor de groei van je webshops?