December 23, 2024 — Almost everybody relies to some degree on some form of content marketing. We do market and keyword research, and we try to spot opportunities. We build landing pages and write articles to try and boost our rankings, optimize our ads, get traffic, and convert visitors. So what happens when that stops working?

It’s time to ask hard questions about the value of our content. What purpose does it serve, when the internet is drowning in generic, AI-generated articles, when search is ‘ambient’ and keyword-less, and when Google has no incentive to crawl, index or rank our websites? How will brands compete for attention in solved query spaces, when search engines neither want nor need our content… when they can just synthesize content from what they already know?

Zero-click searches were just the beginning. If we want to continue to be able to access and influence an audience, we need to stop thinking of ‘content’ as something we just put on pages and ads to attract or convert visits. We need to start thinking more about how we use content to solve user problems. And that’s not going to be comfortable, quantifiable, or anything like the kind of content marketing you’ve encountered before.

December 23, 2024 — Imagine your WordPress business takes off. You’re growing—and you’re growing fast! What could possibly go wrong?

In this talk, I’ll share my journey of growing Yoast and explain five problems you will encounter while scaling your business. I’ll share the mistakes we made while scaling Yoast and offer our solutions in the hope you’ll be able to avoid the mistakes we made!

December 23, 2024 — This is a talk about accessibility, scalability and the power of the WordPress community.

So what on earth do accessibility and the WordPress community have to do with the scalability of your WordPress agency? Let me surprise you with the answer. I promise you this will come from the least obvious but most impactful angle!

By the way, it does not matter whether you work with one of the established page builders, one of the newer kids on the block or with a theme that has page building capacities. This talk is for anyone who is involved with any of the disciplines in the creation of websites, webshops and their content.

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December 23, 2024 — As you dive deeper into developing with WordPress hooks there are some details about how hooks work that are valuable to understand.

In this lesson, you’ll learn some good practices to follow when developing with hooks.

December 23, 2024 — As you might guess, there is a hook for everything, so one problem you may often encounter is which is the correct hook to use for a given set of functionality.

In this lesson, you will learn how to find the right hook for your needs as well as some of the more important hooks to be aware of.

December 23, 2024 — While the WordPress hooks system makes WordPress very extendable, it can sometimes create conflicts with your plugin’s functionality.

In this lesson you will learn how to remove hooked callback functions to prevent them from executing.

December 23, 2024 — As a plugin developer, you’ll probably try to cover all possible use cases when building your plugin’s functionality.

In this lesson, you will learn about custom hooks, the perfect way to enable your users to customize your plugin to their needs.

December 17, 2024 — In the final Developer Hours session of 2024, we took a closer look at WordPress Playground. This tool allows users to create fully functional WordPress instances directly in their browser, with no installation or setup required. Beyond spinning up WordPress sites, Playground offered powerful capabilities, from testing plugins and themes to running demos and even supporting app development. No matter how you engage with WordPress, Playground has something valuable to offer.

The session explored tools and workflows for plugin and theme development, demonstrated how to use Playground for testing and support, highlighted key improvements introduced in 2024, and offered a preview of exciting new features planned for 2025.

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December 16, 2024 — WordPress Playground is a platform that lets you run WordPress instantly on any device without a web host. Anyone can use it to build, experiment, and test anything related to WordPress.

In this online workshop, core WordPress Playground developer Berislav Grgicak joins developer educator Jonathan Bossenger to share insights into how developers can leverage WordPress Playground.

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December 13, 2024 — This talk will explore how WordPress Playground provides a seamless environment for coding and testing. We’ll discuss how it can enhance your development cycle, enabling quicker iterations without the need for complex setups.

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