October 11, 2024 — When planning to create a block, one of the things to consider is whether the block needs to be built from scratch, or could it simply be an extension of an existing block.

This lesson introduces the concept of block variations, which are a way to create different versions of an existing block.

October 11, 2024 — Hooks are one of the fundamental features of WordPress. They allow you to “hook” into the WordPress core, and execute your own code at specific points in the WordPress lifecycle.

This lesson will introduce you to some different hooks available in the Block Editor, and how to use them to extend the editor’s functionality.

October 11, 2024 — Depending on the requirements of the block you are building, you may need to fetch data from the WordPress database.

To make this possible, WordPress provides two JavaScript packages which allow you to fetch data from the WordPress REST API.

Let’s learn what these packages are, how they work, and how to use them to perform data fetching in your block.

October 11, 2024 — Not to be confused with Block Editor action and filter hooks, the Block editor also has something called the Block Hooks API

This API provides a way to automatically insert your block next to all instances of a specific block in block-based templates, template parts, and patterns of a WordPress block theme.

In this lesson, you’ll learn about the specific requirements needed in order to use the Block Hooks API, and how to use it to automatically insert a block next to all instances of the target block.

October 11, 2024 — In this session, Matt Mullenweg, co-founder of WordPress, will answer live questions from WordCamp US attendees.

October 11, 2024 — This session will discuss the intricate world of pricing strategies, a critical factor in the growth and success of WordPress-based businesses. It is ideally suited for freelancers and small web agencies that focus on WordPress and related web services such as online marketing, SEO, and security. Discussions will focus on both the advantages and challenges of traditional pricing models, as well as the introduction of innovative ways to charge clients by leveraging current relationships and exploring new opportunities. Emphasis will be placed on pricing techniques that are particularly effective among the most successful WordPress service providers. Building a pricing strategy that grows with your business means you can develop flexible pricing strategies that evolve as the business grows, a concept that aligns with successful scalability and adaptability in pricing.

October 11, 2024 — AI is a blazingly fast-paced world and its impact on digital workflows has been significant, particularly in the realms of social media, newsletters, and websites. We will explore several AI tools and their applications in digital marketing. Learn how AI tools can assist in curating content, scheduling posts, analyzing engagement, and even interacting with followers. AI can also assist in making changes to your website and tweaking web content to better reflect the keywords you are targeting. Additionally, AI can aid in managing your newsletter, from writing and scheduling to segmenting your audiences. Attendees will leave with actionable strategies and knowledge of AI tools that can be implemented immediately to save time, increase efficiency, and drive better results in their digital endeavors.

October 11, 2024 — Are you thinking about growing your agency? Do yourself a favor and learn from our mistakes! In this talk, we’ll focus on bringing real world insights into the growing pains of agency life. Whether you’re a solo consultant dreaming of building a team or a small agency aiming for expansion, Karena and Gina will take a look at these pivotal stages of agency development, helping you anticipate risks and avoid common pitfalls.

We will cover critical topics such as effective team growth, clarity around service offerings, and the creation of solid processes and procedures. We’ll also explore crucial financial priorities, legal necessities, and the cultivation of a workplace culture that aligns with your vision.

This presentation will be packed with actionable takeaways for the WordPress professional, offering strategies for scaling, considerations for building with an exit in mind, and a variety of tools and resources that you can apply directly to your own agency expansion efforts.

October 11, 2024 — At the start of the pandemic, I built an online version of the dominoes-based game Mexican Train so my family could keep playing while staying safe. 200,000 games later, it has become my most successful “startup” to date, despite doing no marketing and being donation-based. It has also helped tens of thousands of people feel less isolated during the pandemic and after. I will walk through the surprising journey of starting a project on a whim, building a game on WordPress, how a community emerged, and the lessons I learned along the way.

October 11, 2024 — Regardless of whether you have a blog, a website, or online store, you have a Brand. In this talk, we will share the most cost-effective ways to protect and grow that brand.

We will talk about how to choose a name that sends the right signals about what you’re offering without triggering trademark conflicts. And we will explain multiple methods for registering and protecting your name and how to defend it from usurpers.

We will touch on the law where necessary, however, this will largely be a business focused talk to provide you practical, actionable advice and answer your burning questions.