August 6, 2017 — CSS-Tricks has been on WordPress since day one. July 4, 2007. There is no shortage of other CMS’s out there. They come in and out of fashion almost as commonly as JavaScript frameworks. Even WordPress itself seems to go in and out of fashion. I’m sure glad I picked WordPress early on and have stuck with it, because it has served me well and always feels like the right choice.

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August 6, 2017 — From Subscriber to Administrator, WordPress comes with a variety of roles and capabilities to both grant and restrict access to various functionality within a site. But what if you need to step outside the defaults?

This advanced developer talk with plenty of code samples will show you how to create new roles within WordPress, how to create new capabilities and grant roles access, as well as fine-tuning capabilities using filters.

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August 6, 2017 — The REST API can be used for so much more than front-end theme work, which is what many early demos used it for. Having used the API for lots of back-end work lately, Shawn will show you some of the things that he’s implemented at Actionable.co in hopes that you’ll start using the REST API in your next project.

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August 6, 2017 — How I used the Internet (and WordPress) to build a seven-figure a year business with no money in the bank. My journey has taken me from freelancing and client services to digital products, online courses and building communities. WordPress has been my constant tool of choice and has allowed me to build a great business and live a rich life.

August 6, 2017 — Email Marketing is tricky at best but what works very well for most organizations. But sending far too many emails , too few emails, poor messaging can shrink your email list faster than you are building it. This talk will share tips to help you come up with the right strategy for your business.

A skewed understanding of who your customer is can be disastrous – and building a product for someone you don’t really know, even more so. Besides nudging you to do some serious introspection, the other areas this session will cover are – articulating your product offering clearly, getting your sales pitch right, optimizing on your conversion rate.

It doesn’t matter if you are a seasoned marketer or simply thinking of launching your own product, this interactive session, peppered with real-life examples, will give you enough food for thought.

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August 6, 2017 — The purpose of this talk is to compare & contrast the two most popular open source directories and see what we can learn from each other.

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August 5, 2017 — WordPress has a lot of moving parts: the database, the web server, WordPress itself, your content, your plugins, your theme… It can be confusing to figure out how it all fits together. In this talk, I will go over all of the working pieces in a standard self-hosted WordPress installation, including things like what the webhost does, what files are present and their role, and how WordPress uses the database. It’s helpful to understand how it all fits together so that you can track down problems on a site, make improvements to a site, or just have a handle on what happens under the hood when you use WordPress.

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August 5, 2017 — Ransomware. Viruses. Data breaches. Phishing emails. Website defacement. Ad network hijacking. These are just some of the cyber threats that everyone needs to be aware of and on guard against in the second quarter century of the World Wide Web.

The Internet can be incredibly useful, but it’s also home to many bad neighborhoods and bad actors. Learn how to factor security into your choices for web hosting, browsing, payment processing, themes, and plugins — and how to secure the desktop and mobile operating systems you already use.

By changing your defaults, you’ll be much better protected against the hive of scum and villainy on the Internet that would do you harm.

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August 5, 2017 — Writing the code is the easy part. Naming things, figuring out versions, and handling all that in SVN is not as easy as it should be. Even experienced developers mess this one up. Regularly. So don’t feel like you’re a loser if you don’t get it. Be prepared to Google and keep an open mind.

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August 5, 2017 — Just about any moderately complex WordPress plugin requires some sort of administrative interface. In many cases, your code for this UI could benefit from the flexibility and power provided by the React JavaScript library, but integrating React with the WordPress admin brings its own set of challenges. From developer tools, to data persistence, to extensibility, we’ll explore some of these challenges and the solutions we’ve developed at Modern Tribe as we’ve used React to build elegant administrative user experiences in WordPress.

Making React applications play nicely with the WordPress admin involves a number of tricks and workarounds. I’ll cover topics such as integration with the TinyMCE editor, communication with WP’s existing JS libraries, setting up developer tools such as hot module reloading, and persisting data in the WP database.

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