August 8, 2017 — You’ve set up your site and popped in a newsletter signup form on the sidebar… now what?

In this session, you’ll learn techniques that you can immediately apply to your site that’ll turn it into a marketing automation machine! Understand your visitors, boost up your SEO, and heat up those conversion rates.

August 7, 2017 — ” .. every question is a cry to understand the world. There is no such thing as a dumb question” – Carl Sagan

Have a question that hasn’t been answered by one of the presenters today? Or maybe a discussion with one of your new WordPress friends has sparked your curiosity? This is your chance to get answers, explanations, or just a good laugh

August 7, 2017 — New research indicates that sitting 8 hours a day may be as hazardous to your health as smoking!

Web developers and other desk-jobbers frequently suffer from postural ailments such as Hyperkyphosis (hunch back) and Anterior Pelvic Tilt, which can cause pain, and eventually lead to injuries such as ruptured disks or sciatica.

This talk will be broken into three main sections.
Lecture: The woes of desk jobs, a brief outline of Hyperkyphosis and Anterior Pelvic Tilt and what can be done to combat them. This will focus on body positivity and not what is “normal” vs “abnormal” but what causes YOU the individual, discomfort and how to alleviate pain.
Questions: 5 minutes
Zumba Class: That’s right! I am going to lead whomever-shows-up in a beginner friendly, booty shaking, smile inducing physical break from *sitting all day at WordCamp!*

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August 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.

In this short workshop, experienced online marketing coach Tammy Finch is going to show you:

How to monitor reviews and respond to negative feedback
How to manage (and separate) your personal and professional personas
How to use social media profiles and other digital tools to get feedback from buyers
This should be considered a must-attend session for any marketer or business owner.

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August 7, 2017 — SVG (scalable vector graphics) can be a really powerful tool for creating dynamic content on your website. In this talk, I will show you how to make responsive animations with HTML and JavaScript, using rickriordan.com as a case study.

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August 7, 2017 — Multisite is often treated as a dark corner of WordPress and can be forgotten or managed poorly when developing public plugins or working on client projects.

Let’s pull back the curtain and shed some light.

We’ll cover a brief history of multisite to give context to some of the early decisions. We’ll walk through the structure and load process to show how straightforward multisite really is. We’ll go through the brand new WP_Site_Query and WP_Network_Query class introduced in WordPress 4.6. And we’ll cover some common solutions to things people frequently want to do with multisite.

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August 7, 2017 — Red8 Interactive builds custom WordPress themes for design agencies across the country. Several of our customers have told us that they are no longer designing websites because they can’t make money on the projects. In fact they frequently lose money. The presentation is a reaction to this. It’s based on our experiences and presents an approach that will lead to profitable projects. With a few changes to their process a website project can be profitable. But it does require change.

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August 7, 2017 — Unleash the full power of the WordPress content management system with custom post types. The best part? You don’t need to be a developer to utilize this awesome feature. We’ll cover why, when, and how to use custom post types. To top it off, we’ll set up a custom taxonomy to help organize your data even further.

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August 7, 2017 — User-centered design isn’t just the latest trend – it’s a natural extension of good customer service. By focusing on basic usability principles, you are more likely to make your customers (visitors, users) happy, and to meet your business, client, or personal goals.

Get simple tips on user research, creating good content, and UX standards that don’t change. User-centered design can help answer arguments and avoid tangents in the development process, and results in a better product.

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August 7, 2017 — One of the things that makes WordPress as amazing as it is is the vast community of people who give so freely of their time and expertise to make it that way. And there are all kinds of ways, beyond being an ace coder, to make a contribution and become part of the ecosystem. Come listen to a panel of regular folks talk about the ways they are involved in supporting and growing the WordPress community and WordPress itself. If you’ve benefited from this generous community and are ready to pay it forward, this promises to be a fun, inspiring panel and will give you ideas on ways you can contribute, too.