July 6, 2017 — There are more ways to share WordPress content every year. WordPress offers a range of solutions, ranging from the old RSS standards to newer REST approaches and even templated caching strategies like AMP. Making sense of it can be hard. Matt Bakaitis will share his experiences and observations managing a content engineering team for Cleveland Clinic, serving almost 70 million visitors per year via WordPress.

July 6, 2017 — I’ll explain what a custom post type is and how you can use them the with the plugin called “WP-Views” to create a specific layout of content for your client.

Points of emphasis:
1. What is a custom post type and why would you use one?
2. Advantages of customizing WordPress layouts.
3. Explain by example, how to customize a site by mocking a basic page up with some styling.
4. Emphasize how this can help separate yourself from others who just use what is available in the theme or plugins. A web designer/developer can give the client EXACTLY what they want. (Well, most of the time.)
5. Discuss simplifying the publishing process for the client.
6. No PHP experience needed

July 6, 2017 — Computers have one job: to read and process data. One job, and sometimes they *still* need help!

Structured data puts you in control, ensuring that search engines and other parsers aren’t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!

Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it’s easier than ever before to get started!

July 5, 2017 — Various “dos” and “don’ts”.

July 5, 2017 — The process of building an effective website starts long before you even touch a WordPress installation. The simple truth is that your audience will construct a story about your business or organization. If you want that story to match the vision you have for it, you’ll need to put some thought into how to talk about yourself to your users. In other words, you must consider your brand. Whether you’re doing it yourself, or hiring professionals, this talk will give you guidance on designing an authentic, intentional, brand that attracts ideal customers, and translates well both on and off-line. We’ll talk about what should inform your brand choices, and how to effectively communicate to your audience with your site’s design, content, and functionality. We’ll also discuss ideas for how you can go about infusing your brand into offline interactions for a consistent user experience.

July 5, 2017 — There is a lot of talk in WordPress circles about the WordPress Community but is that Community just for “insiders”? Why should a business owner who uses WordPress to power the business website care about a WordPress Community? If a Healthy Lifestyle blogger uses WordPress what possible reason would they have to care about a community of WordPress nerds?

I’d like to tell about the importance of community in general, and then bring the focus down to the WordPress Community in particular. The business owner, by becoming involved in the WordPress Community, will find new solutions for problems they may not have even realized they had. There are also numerous networking possibilities that would remain totally hidden without being in the WordPress community. The same holds true for the blogger using WordPress.

And for those of us who may be “WordPress Nerds” – are we welcoming to ALL users of WordPress? We must be if we truly want to be a community. We also stand to gain by exposure to other ‘worlds’ that we may not be exposed to by any other means.

Let’s explore the WordPress Community and find out how to dive deeply into that community and benefit everyone.

July 5, 2017 — Adam Silver and Kyle Maurer are the co-hosts of the Get Options Podcast which is an irreverent advice show about your life with WordPress. This session will be a live recording of the show featuring pre-selected listener questions followed by live audience Q&A. No topic is off limits. Come expecting thoughtful, expert advice with heavy doses of sarcasm and humor.

July 5, 2017 — In June of 2012, podcaster and veteran web dev Ed Finkler spoke openly about his lifelong struggles with mental illness with co-host Chris Hartjes. Four years later, a non-profit corporation with a dozen volunteers is working to change the tech and open source community. In this talk, Finkler tells the story of how the episode happened, the incredible response they received, and how it grew into a charity dedicated to changing and saving lives — all by using the principles of open source culture.

July 5, 2017 — Carrie has been working with web technologies since the late 1990’s, but met and fell in love with WordPress in 2012. She works independently as a front-end developer and has a passion for educating others. She hosts OfficeHours.fm, a podcast about running a WordPress business, and teaches WordPress courses at Lynda.com. When she’s not working or attending a WordCamp, she’s hanging out with her husband and loving on her two rescue labs. She can be bribed with craft beer and candy.

July 3, 2017 — Bryce Adams is a nomadic coder working for Automattic on the biggest WooCommerce store in the world –WooThemes.com.

He explained about What is a Freemium plugin? How to go about building a Freemium plugin?