June 19, 2017 — WP Dev/tools for beginners: ftp, git, svn, php, html, css, sass, js, jquery, IDEs, themes, child themes, the loop, hooks, APIs, CLI, agile, bootstrap, SEO, slack… etc.

We’ll discuss the language and various acronyms and buzzwords used by devs in this crash course introduction to the developer’s world. Overview of primary development processes and terms and what software is needed to play the game. We’ll cover what you need to go from zero to developer and hopefully how to have fun on the way.

June 19, 2017 — Absolutely. Remarketing is a tactic available for any person selling any product or service on almost any platform. It allows you to show an advertisement on web display or social media to people that have been to specific areas on your website. The possibilities are endless. And the best part? It’s super easy for developers and marketers to set up.

Takeaways:

Remarketing is the most personal and potentially effective form of web/social advertising that exists, because its based on people that have already been to a website.
Remarketing allows for impactful and clear advertising strategies that make highly focused propositions to users with the goal of creating conversions or introducing web traffic to new services.
Remarketing is extremely simple to set up, and developers can include remarketing tags for clients right from the get-go, creating increased value.
BONUS: You just should have these tags on your site, even if you are never going to use them.

June 19, 2017 — Social media tips that will help small business owners connect, converse, and convert more clients via their preferred social media platforms.

Takeaways:

How to broaden their audience via social media.
How to keep people engaged on their platforms.
How to convert their audience into paying customers.

Presentation Slides »

June 18, 2017 — WordCamp Orange County 2017 – Business Track
HOST: Jeff Turner

June 17, 2017 — WordPress is an awesome platform with a vibrant community of developers and a huge market share. Even though WordPress developers are a dime a dozen, it can still be difficult to find developers who really know their craft.

Don’t be “just another WordPress developer”. Learn how to create a roadmap for growth, hone your craft, gain confidence and stand out from the crowd.

Takeaways:

How to identify where you are in the learning process.
How to know what you should be focusing on right now to optimize your learning.
How to identify your niche in the WordPress space and stand out from the crowd.
Ultimately, the concepts learned here can be applied to learning any number of things, but we’ll be specifically focused on learning WordPress development.

Presentation Slides »

June 17, 2017

June 17, 2017 — WordPress theme builders have taken over as the easiest and fastest way to create custom layouts for WordPress. In this talk you will learn about the basics of using theme builders such as Elementor, Beaver Builder, Upfront and/or DIVI to quickly create complex layouts and highly interactive sites. In the talk we will focus mostly on Beaver Builder and DIVI, and discuss content types (modules), common features like templates, global modules, and more. We will also look at a few sites built using Beaver Builder and DIVI to see how the builders were used to create complex sites easily.

Takeaways:

Overview of different WordPress builders
Useful features of WordPress builders
Beaver Builder and DIVI use on “live” sites

Presentation Slides »

June 17, 2017

June 17, 2017 — Have you wanted to play with React, but didn’t know how to get started on a “real” project?
Do you want to add some flair and interactivity to your site, but love your theme and don’t want to start over from scratch?
Are you curious what all the fuss is about the WordPress REST API?

Tool up to create some custom pages! Whet your whistle for modern front-end development & get a taste for WordPress as an “App Platform.”

Takeaways:

How to build a single-page application on top of your existing WordPress
How to start hacking on React / JSX components and figure out what to do with component state and properties
How to interact with some standard REST API endpoints from your application, and add some new ones!

Presentation Slides »

June 17, 2017