April 3, 2017 — Managing multiple websites can be a challenge. This talk will cover the features of popular WordPress dashboard management tools to help you discover the best dashboard for your needs.

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April 3, 2017 — Great content makes a great website. But while most toil to write put together great pages and posts, many sites take shortcuts, including scraping content or even just plagiarizing it outright. This infringement of your work can hurt your site’s SEO and your trust with readers, making it crucial that put a stop to it.

Fortunately, there are ways you can protect your work. Whether it’s preventing infringement, tracking your content’s use or putting a stop to ongoing misuse, there are tools available.

This talk will guide you through building a strategy to protect your work including WordPress settings that can minimize content misuse, plugins that can help protect your content and strategies for monitoring and defeating ongoing infringement.

April 3, 2017 — I’ll briefly discuss how things got started from a single testing site and progressed to the current single and multisite WordPress deployment used today. I’ll outline the reasoning, history, and evolution that has lead our team to focus on using WordPress in a collaborative environment to meet the needs of our multifaceted audience. Some parts also include leadership “buy-in”, training, support, and continual maintenance. I plan to allow plenty of time for questions.

April 3, 2017 — One of the three legs in the SEO stool is code and content on your own site, and WordPress on its own is relatively SEO-friendly.

But for many sites, it just isn’t enough to have the extreme basics – and the deluge of SEO plugins for WordPress show that both developers and site owners want to know how to do it right. In most cases, you don’t need a plugin, just a few good code snippets.

These snippets range from clearing out cruft in your wp_head() to using custom fields instead of bloated plugins to changing settings in your server files to speed up your site.

By using the snippets that work for your site, you can increase search engine traffic and give both robots and your site’s readers the experience they want to keep them coming back.

April 3, 2017 — Get the details on WordPress’s most popular plugin, Jetpack. We go from installation, a quick run down of all of the features, and what some of the features look like in action. If you have ever wondered about Jetpack or want to see what the hype is all about, you will not want to miss this talk.

April 3, 2017 — Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, and something I’ve been working on with our SEO clients at FSC Interactive.

I would show specific examples of types of content (both the written content and the visual content) I’ve created / helped to create and how that content gets shared across the web & social media sites, as well as how to identify your best-performing content and make it epic. Attendees would come away with actionable ideas for how to create epic online content that drives traffic to their website, grows their brand online, and even how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads.

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April 3, 2017 — In this session, Adam discusses the use of Easy Digital Downloads, a free plugin for creating a digital download eCommerce store in WordPress. Session attendees learn the basics of setting up an eCommerce store and Adam addresses how the phrase “digital downloads” doesn’t just refer to plugins, themes and other software.

Adam also reviews a list of free and paid Add-Ons for EDD that enhance the end user experience, marketing process, and ultimately website revenue. He also talks about several third party tools and services that make managing and growing a digital download business easier and more rewarding.

Whether audience members are bloggers, designers, teachers or hardcore developers, they will walk out of this session knowing they can offer digital content that others want and need.

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April 3, 2017 — Having problems with WordPress? Are you having trouble finding answers? Do you need to reach out and ask for help?
This presentation covers how to make good support requests, what things to avoid when reaching out for help, and the resources the WordPress community has for everyone’s use that may answer your question for you.

April 3, 2017 — Ever wanted to have your own online store? WordPress and WooCommerce make running an e-commerce store easy. Panel members will discuss best practices for WooCommerce along with tips for how to attract customers through Search Engine Optimization.

We will also discuss the various options store owners can add to their stores such as online booking, downloadable products, products with customization, shipping calculators, and more.

April 3, 2017 — Bridgett Willard is the Marketing Manager at WordImpress. She started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing.

She is the co-host of WPblab and co-organizer of Women Who WP meetup.

She is a member of the Marketing Team and we talk about the Four Horseman of WordPress Marketing.