March 16, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. On the Internet, a positive reputation can take you farther than ever… and a few bad reviews can sink your sales overnight.

In this short workshop, experienced online marketing coach Tammy Finch is going to show you:

 How to monitor reviews and respond to negative feedback

 How to manage (and separate) your personal and professional personas

 How to use social media profiles and other digital tools to get feedback from buyers

This should be considered a must-attend session for any marketer or business owner.

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March 16, 2017 — …and made me more valuable as a writer. I detest feeling stupid and for years refused to dive into new technology because it always frustrated me. Teaching myself the basics of navigating WP as a user cured me of any technofear. It made me more confident also made me more valuable as a copywriter because I understood how websites are put together, know what is possible, how all the parts of digital marketing (should) work together. The ability to “speak the language” of design, basic development, and organic SEO means I can set higher fees. And that is a good thing.

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March 16, 2017 — An in-depth exploration of Jetpack, what it is, what you can do with it, how to use it.

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March 16, 2017 — Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.

If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.

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March 16, 2017 — Keynote presentation for WordCamp Nashville 2016

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March 16, 2017 — Taxonomies have been around in WordPress for a long time as a way of grouping things together, but did you know there is a lot you can do with taxonomies which you may not know? In this talk I will outline what taxonomies are and how you can create your own custom taxonomies. I will share some use cases for having custom taxonomies as well as some different and interesting ways in which I have used taxonomies on some sites in the past. In addition I will looks at some of the ways in which you can optimise the admin UI for taxonomies, making it more appropriate in some cases. The talk will also look at how you can associate data with different taxonomy terms.

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March 16, 2017 — WordPress editable menus rock – they empower the user to really take control of their website. I’ll demonstrate a ‘few tricks of the trade’ that I use to make them work even smarter, including filtering, custom menu walker classes and more.

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March 16, 2017 — You know the expression “in the right place at the right time?” Well, Congrats, that’s where you are … right now. The demand for Digital services, from web development to design, UX, SEO, PPC, etc. continues to grow at impressive levels. Add to that the prevalence of WordPress as the world’s most popular web platform – we couldn’t be in a better industry, at a better time. It’s time to challenge yourself:

Are you doing everything you can do maximize the opportunity around you?
Are you too busy working on your business when your business could actually be working for you?
What and where are the most viable opportunities to seriously impact your life? (not just financially but lifestyle as well)
What’s next? Where is the industry headed and how you can be on the forefront of the evolution?
This talk is aimed at all freelancers and business owners in the WordPress community who are motivated to maximize their potential and benefit from the enormous demand for their talent and skills. Whether you remain an independent freelancer or you wish to grow your business into a full-fledged agency, the time is now to create (or evaluate) your roadmap for success.

March 16, 2017 — Since I began my WordPress design and development business eight years ago I have always had a waiting list of clients. At times I’ve had folks wait up to six months to work with me. Is it because I’m the best designer around? Nope. Is it because I’m an awesome developer with coding skills like a ninja. Hardly! There are any number of people that could deliver the same product as me. But I don’t think there’s as many that could deliver the same experience of working with me. I will teach you how to attract the clients that YOU want to work with.
We’ll go through the entire process from initial email inquiry to proposal, site design, development, launch, and beyond. Great client relationships don’t end when the site goes live. We’ll discuss strategies for developing amazing ongoing client relationships and why that is the key to long-term success. ‘Clients from Hell’ might make for funny stories, but it doesn’t have to be your story!

March 16, 2017 — During my presentation I plan to touch on examples of customers going from a churn risk to a promoter. My intention is to educate business owners and entrepreneurs that learning from their customers will open the door to revenue streams that no amount of advertising or marketing campaigns can bring in. You’re only a great company if your customers agree.

It’s no secret, businesses need customers to be successful– so why not give them a channel to be heard? The cost of acquiring a new customer outweighs the cost of keeping and maintaining a relationship with a long-time patron– and long-time patrons become Promoters. Continuously learning what your business and team can do to be better in your customers eyes SHOULD be your #1 priority.