March 16, 2017 — WordPress editable menus rock – they empower the user to really take control of their website. I’ll demonstrate a ‘few tricks of the trade’ that I use to make them work even smarter, including filtering, custom menu walker classes and more.

Presentation Slides »

March 16, 2017 — You know the expression “in the right place at the right time?” Well, Congrats, that’s where you are … right now. The demand for Digital services, from web development to design, UX, SEO, PPC, etc. continues to grow at impressive levels. Add to that the prevalence of WordPress as the world’s most popular web platform – we couldn’t be in a better industry, at a better time. It’s time to challenge yourself:

Are you doing everything you can do maximize the opportunity around you?
Are you too busy working on your business when your business could actually be working for you?
What and where are the most viable opportunities to seriously impact your life? (not just financially but lifestyle as well)
What’s next? Where is the industry headed and how you can be on the forefront of the evolution?
This talk is aimed at all freelancers and business owners in the WordPress community who are motivated to maximize their potential and benefit from the enormous demand for their talent and skills. Whether you remain an independent freelancer or you wish to grow your business into a full-fledged agency, the time is now to create (or evaluate) your roadmap for success.

March 16, 2017 — Since I began my WordPress design and development business eight years ago I have always had a waiting list of clients. At times I’ve had folks wait up to six months to work with me. Is it because I’m the best designer around? Nope. Is it because I’m an awesome developer with coding skills like a ninja. Hardly! There are any number of people that could deliver the same product as me. But I don’t think there’s as many that could deliver the same experience of working with me. I will teach you how to attract the clients that YOU want to work with.
We’ll go through the entire process from initial email inquiry to proposal, site design, development, launch, and beyond. Great client relationships don’t end when the site goes live. We’ll discuss strategies for developing amazing ongoing client relationships and why that is the key to long-term success. ‘Clients from Hell’ might make for funny stories, but it doesn’t have to be your story!

March 16, 2017 — During my presentation I plan to touch on examples of customers going from a churn risk to a promoter. My intention is to educate business owners and entrepreneurs that learning from their customers will open the door to revenue streams that no amount of advertising or marketing campaigns can bring in. You’re only a great company if your customers agree.

It’s no secret, businesses need customers to be successful– so why not give them a channel to be heard? The cost of acquiring a new customer outweighs the cost of keeping and maintaining a relationship with a long-time patron– and long-time patrons become Promoters. Continuously learning what your business and team can do to be better in your customers eyes SHOULD be your #1 priority.

March 16, 2017 — If you’ve launched enough sites, you’ve been there. Everything seems to be going great, but then one after the dominos start falling until it seems like it will knock over an entire house of cards. This is the story of the days leading up to a high profile publishing site launching on WordPress and what it took to save the launch.

March 16, 2017 — Turn your familiarity with WordPress plugins and themes into valuable content for your site’s visitors by writing a review! In this talk, we discuss how to write an in-depth review of a plugin or theme. This talk will cover what data to collect, how to put a plugin or theme through its paces, and how to share the review in a compelling format for the benefit of your reader.

March 16, 2017 — Failing to plan is planning to fail. Way too many otherwise talented WordPress businesses get bogged down in development hell. Pain Free(ish) Project Management is a product and method agnostic approach to setting goals, getting systems in place, and following through with consistent execution. The talk includes ideas and samples of flowcharts and systems that people can use on their own projects at no or low cost.

This talk is not only for businesses but also great for anyone building a WordPress site or doing any type of project.

March 16, 2017 — The topic will be covered by Kayleigh and Keith and will cover various WordPress user related issues commonly faced on the support team at 34SP.com We will cover popular support queries and how we go about finding a logical solution to the common problems we face and advise on how the people listening can troubleshoot their issues too. We will cover WSOD and common causes, plugin and theme issues and also cover some tips on how you can use handy tools such as WPCLI to find and fix issues commonly found on WordPress websites.

March 16, 2017 — Unfortunately WordPress has reputation of weak security and the web is full of guides and plugins to enhance WordPress security. Unfortunately some advice is misleading or just false sales pitch. Understanding what is truly essential for security and what is irrelevant can be difficult. In this talk I explain, based on my experience of maintaining hundreds of WordPress sites, what I don’t consider relevant and what you don’t need to worry about, and what are the actually important things you need to care for.

March 15, 2017 — No matter what the purpose of the site you’ve built, it’s likely you’ve included a standard contact form as one of the first (or last) items on your pre-launch task list.

Name, email, reason for contact, submit: BORING!

In this session Adam will look at some creative ways to use forms in WordPress with the goal being to better engage and convert website visitors. Whether convincing potential clients to make first contact, grow an email subscription list, or streamline the guest blogging submission process, website contact form(s) are a key part of the communication process.

Adam will share several different contact form approaches and what plugins and/or services work best for each.