February 7, 2017 — As a popular CMS, WordPress is a common target for hackers and bots alike. In this session, Victor will discuss a host of best-practice techniques and corporate security policies that will harden your website against intruders.

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February 7, 2017 — Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.

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February 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. The only difference is that now people aren’t talking at cafés or bus stops; they’re tweeting about your company and leaving reviews on the Internet.

That means a positive reputation can take you farther than ever… and that a few bad reviews can sink your sales overnight.

Unfortunately, most business owners and marketers don’t know what it takes to establish and grow a positive online reputation. In this short workshop, we will discuss why you should care what others on the Internet are saying about you, and the best ways to cultivate a positive image.

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February 7, 2017 — In this talk, I will deliver a detailed case study on how WordPress can be used to deliver online courses and build highly engaged communities of students.

Most online courses achieve student completion rates of around 2% – 10% according to this MOOCS research study (http://www.katyjordan.com/MOOCproject.html)

We have achieved 65% completion rates of our online courses by building incredibly engaging courses and a world class learning environment built on WordPress. The best part of this talk is that the online courses and community we have built are all for WordPress developers and freelancers so this is truly a WordPress showcase piece.

The online education market is worth over US$100BN and WordPress provides a great platform for all online educators to improve the quality of their courses and deliver better student outcomes.

The core technology covered will include WordPress, BuddyPress, bbPress, BadgeOS and the LearnDash Learning Management System.

I will also talk about the psychology and strategy of delivering an online course to maximise student engagement and completion rates.

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February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).

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February 7, 2017 — This talk will encompass the following objectives:

1 Why the change from Wix to WordPress
2 How long the change took from start to finish
3 The brand structure and which direction it took
4 The elements used to create the brand
5 How to make the brand sustainable

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February 7, 2017 — Marketing funnels are the next step to get measurable results from your websites for you and for your clients.

We’ll go through what funnels are, how they work for you while you sleep and give you the tools you need to build automated WordPress powered marketing systems, even if you don’t call yourself a marketer.

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February 7, 2017 — The entrepreneurial journey is always uncertain and when we must pivot quickly, we hope only hope that we went in the right direction.

Join Rachel Magario as she shares from an interesting perspective regarding how to “listen” to your business when you can not see through your blind spots in order to make better decisions before pivoting, to create a better customer experience and to gain that edge you need in your market.

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February 7, 2017 — Pricing and positioning web services is hard. Let’s make it easier — and make your business more profitable in the process. In this talk about sales and finance, Geoff Myers will compare and analyze several different pricing models and strategies available to freelancers and agencies, including the following structures:

Hourly / Daily / Weekly Rates
Fixed Bid / Fixed Scope
Monthly Retainers
Value Based
Commissions / Profit Sharing
Equity / Partnerships
And More!

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February 7, 2017 — So, You Want To Sell Online? Or, A Brief Treatise on the Complexities, Pitfalls, Processes, Patterns, Thoughts and Dreams of a Modern eTailer – And Some Tech, Too.

Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?

Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!

In this session, we’re going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful eCommerce store in 2017. There’s no way we can cover it all, but you’ll leave ready to conquer your corner of the eCommerce world!

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