February 7, 2017 — A new client contacts you about a project they want you to do. You quickly negotiate a price. You can’t quite put your finger on it, but you get the feeling that something isn’t quite right. You are really excited to start the new project and make some money so you start right away. You get a couple days in and the client is adding all kinds of things to the project that they thought would be included. On Friday they remember that they never told you the project needs to be completed by Monday. Knowing that it is impossible to finish the project by Monday you get a sinking feeling. Meanwhile, the client thinks that what they are asking for is perfectly normal. After all this is their first website. Quickly you begin to curse the day you met the client and wish you never took on this project.

Having the skills to design and develop a website is only part of what you need to become a successful freelancer. Working with clients and managing expectations are essential skills to have as a freelancer. This session will be an open discussion about how to work with clients and manage projects.

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February 7, 2017 — A solid design and some general understanding about human psychology can go a long way to helping increase the performance of your website. In this session we’ll go over some subtle and not so subtle methods you can try on your site, to see better results.

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February 7, 2017 — Internationalization, localization and making your site multilingual the proper way to reach more people.

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February 7, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

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February 7, 2017 — From there to here, from here to there, funny things are everywhere… Sit back and relax for story time as we learn lessons on the web from Dr. Seuss. Every website is different and every visitor to your site is different although they are the same in some ways too. We will take Dr. Seuss’s parables and apply them to the world of the web and how to effectively reach your audience and ensure your website is an effective and enjoyable experience.

February 6, 2017 — I do a quick review of the CLI and Marketing Teams, Talk about updates with the Plugin and Theme Teams.

February 6, 2017 — Upgrading or re-platforming your company’s website will have implications across the enterprise and throughout your target audiences. Learn what to consider before, during and after a website rebuild. From Content Management System (CMS) options, design considerations, 3rd party functionality integrations, content publishing workflows, determining Key Performance Indicators(KPIs), traffic-building strategies and more, this interactive session will help you avoid ‘gotchas’ hidden in the project details and ensure a successful launch that makes you a digital rock star at your company.

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February 6, 2017 — In this presentation, Scott’s going to talk about three incredibly cool and nerdtastic things, which ultimately aren’t of much use. What’s the smallest computer that can run WordPress, and can you lose your blog in your sofa cushions?

Does WordPress have a sibling, and just who is this mysterious member of the family?

Have you ever wanted a Pherlog – not a Phlog – a Pherlog, and what’s everyone’s favourite rodent?

And is exploring weird and crazy off-the-wall topics truly a waste of time, or will you learn something useful after all?

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February 6, 2017 — I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).

I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.

I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.

I will share a list of tools and plugins for WordPress users to make the process simple.

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February 6, 2017 — Tsetan Dolkar lives in Dharamshala, India and is a designer / developer at Tibetan I Tech.

She became interested in computer technology while spending time in a cyber cafe.