January 6, 2017 — Make the logo bigger, move the sidebar to the left, I don’t like that shade of blue, the font is too big… If you’re working on the web and play any part on the design or interface of a project then you know how difficult the design approval process can be. How can you get something approved if everyone has different tastes?
In this talk I describe a process that dramatically reduces approval challenges. I cover the steps I take to establish expertise, squash fights over aesthetic preferences and reduce the amount of effort required to get a design approved.
This process is so effective we rarely have more than one round of revisions and the first round typically takes less than 30 minutes to complete.
January 6, 2017 — This is a workshop that we offer on a regular basis for our customers. It has become very popular and many take the course multiple times. WordPress sites cannot be a set-it-and-forget-it website. Regular maintenance is required. When Google released its Search Quality Guidelines in Nov 2015, maintenance is now part of SEO. This talk will also combat some of the security concerns website owners have when moving to the WordPress platform. There has been a lot of press about WordPress being a hacker target and business owners are often talked out of using WordPress by developers using this as a rationale. We would explain how maintenance is your best defense for a secure site.
I would include in this talk what needs to be, who is the best person to do it, how often maintenance should be performed. I would also include some routine content maintenance tasks that are good for SEO and talk about how these tasks are easy to perform in WordPress.
January 6, 2017 — Just how big is the wordpress.org website? I take a stab at it and come up with some huge numbers!
January 6, 2017 — Whether you’re looking to secure a remote position or hire one, this will be the session for you. Come learn tips and tricks for recruiting, onboarding and developing remote teams.
January 4, 2017 — One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well.
SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites).
I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.
January 4, 2017 — This discussion addresses issues in design, development, and project management, where performance is affected. We will look at various opportunities and even techniques within each stage to get even more speed, and cover topics from beginner to advanced, with tips or advice that just about anyone can walk away with.
January 4, 2017 — For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet more times than most of us wish to admit, ads fail to load on pages, revenue unexpectedly tumbles, or ad campaigns end up on the wrong pages.
In other words, often times ads just FAIL.
This session will give you a roadmap for navigating likely the most infuriating and costly debugging many of us face, laying out the basics: data collection, data analysis, useful free tools and a little psychology. For engineers, the entire ad ecosystem of literally thousands of interconnected technologies and millions of advertisers is the ultimate black box. For ad operations, code is completely unintelligible.
Let’s avoid the finger pointing, fix those ads, and get back to changing the world!
January 4, 2017 — Design agencies across the country have commented that they are no longer designing websites because they struggle to money on their web design projects — in fact, they frequently lose money.
This presentation is a reaction to this industry belief based on our agency experiences. It will present an approach that will lead to profitable projects, showing you how, with a few changes to process, a design agency can make money from website projects.
January 4, 2017 — I’d like to talk on how to make WordPress fly on the various different levels available to you, from right down as simple as basic steps to take within WordPress or as advanced as server tweaks, will use my time hosting Techzim as a case study example
January 4, 2017 — This talk will cover how to use the WP_Query() method to write queries and loops for just about anything in WordPress, including queries like:
Getting a list of posts by category
Query by custom post type
Query posts before or after a specific date
Complex queries on custom field values
Multiple queries and post lists on the same page