Ben Ilfeld: defineslot – Debugging The Website Money Maker

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January 4, 2017

For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet more times than most of us wish to admit, ads fail to load on pages, revenue unexpectedly tumbles, or ad campaigns end up on the wrong pages.

In other words, often times ads just FAIL.

This session will give you a roadmap for navigating likely the most infuriating and costly debugging many of us face, laying out the basics: data collection, data analysis, useful free tools and a little psychology. For engineers, the entire ad ecosystem of literally thousands of interconnected technologies and millions of advertisers is the ultimate black box. For ad operations, code is completely unintelligible.

Let’s avoid the finger pointing, fix those ads, and get back to changing the world!

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