October 29, 2016 — Here at Level Level we created an Open Source Twig based plugin ‘Clarkson Core’: a template engine with under the hood a collection of Object-oriented WordPress classes and some lightweight handy features.
This, in combination with a basic modern starter-theme and some agreed upon guidelines, contributes to a workflow that keeps comprehensive projects aligned with our technical goals. Meanwhile keeping the WordPress way of development in mind.

Currently every new project runs upon the Clarkson stack resulting in a variety of already delivered websites like Autotaalglas, Elsevier.nl, Kansfonds, SOMO and more. Our goals were to deliver maintainable, high quality and stable code that kept running after every automated deployment without having to hold our breath.

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October 29, 2016 — In kindergarten you were taught how to share. WordPress is built on the idea of sharing. It’s what makes our community strong and supportive. However, for many of us, this is our business, our livelihood, and so our opinion about the “proper use” of GPL sometimes taints how we code or interact with “the competition.” I’ll share some stories and thoughts that may challenge you point of view – in a good way.

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October 29, 2016 — “Everyone’s code has bugs. Luckily there are almost as many tools to help squash bugs as there are bugs to be squashed. In this talk, we’ll take a detailed look at how to debug and fix some common issues associated with WordPress sites.

We’ll explore how Chrome’s Developer Tools can help us pinpoint front end bugs.
Then, we’ll take a look under the hood with the Query Monitor plugin and see what’s going on behind the scenes with your WordPress site, including database queries, included template files, and more.
Finally, we’ll see how Debug Bar can help us keep an eye on any errors or irregularities that crop up in our code right from the WP Admin bar.

With all these tools in your toolbox, you can ensure that your code is in the best possible shape and ready to ship!”

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October 29, 2016 — The journey of how we leveraged WordPress to build our online learning startup, AdvantageLearn.com.

In this session I’ll chat about how a non-developer (me!) is using WordPress to run our click to pay to learn online education company. We manage this through a best of breed compilation of WordPress plugins (most notably Sensei and WooCommerce).

I’ll outline our journey with WordPress thus far through the lens of AdvantageLearn.com noting the challenges, trade-offs, failures and victories to date. It will be an honest account of my learnings as a Non-Dev building and running an online learning business.

October 28, 2016 — Finally figure out what metrics you should measure based on your specific goals, learn how to properly track specific visitor actions throughout your WordPress website as well as automatically keep count of each successful important website actions as Google Goals within Google Analytics, and then use these data points to guide the direction of the overall layout and content to create your very own data-driven WordPress website.

October 28, 2016 — Sitting in front of a screen all day and getting nothing done? You’re not alone. Procrastination? Distraction? Waning interest? Instead of giving up, get productive! Here’s 25 tried & true tools & widgets to get more done in less time.

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October 28, 2016 — During this presentation, we’ll take a look at how we designed and grew our Managed WordPress product at GoDaddy. Best practices, pitfalls, lessons learned, and a look toward the future as the largest Managed WordPress host.

October 28, 2016 — In the very core of my soul, I truly believe that every person, everyone, on the planet should have a WooCommerce site! Why?

After 7 years of WooCommerce sites, here’s what I want you to know that you know that you know in your mind and in your soul. WooCommerce CAN change your life! That’s not just some cutesy catch phrase ~ that’s a reality that I want you to see.

October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.

October 28, 2016 — Open Q&A with lawyer/blogger Ruth Carter on the legal dos and don’ts of social media. Topics can include copyright, trademark, FTC compliance, privacy, defamation, employment issues, business formation, and contracts. This is your time to get answers to your burning legal questions about blogging and social media.