October 10, 2015 — Social media is now the primary engine of traffic on the web, and if you aren’t creating posts that can be easily shared, it’s likely they aren’t being seen. This session will cover how to use Open Graph tags to shape how your content is viewed on Pinterest, Twitter, and Facebook and take advantage of new features like Pinterest’s Buy Pins for products and apps. If you make something beautiful, people will share it. Learn how to easily craft flexible posts that look good everywhere.

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October 10, 2015 — Scott has been selling WordPress products for 5 years, starting with premium WordPress themes. He now has a plugin business (AppPresser) and a SaaS product. Learn what has and hasn’t worked for him, and where the WordPress product economy is today. If you are interested in selling products, this talk is for you.

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October 10, 2015 — What is a fork? Well, essentially taking a copy of someone else’s code and developing on it yourself. A lot of popular plugins you use today began as forks, such as WooCommerce and many others. So, when is forking right and when is it wrong? Learn about what a fork is and how you can use third party code to create unique and meaningful solutions. Let’s discover the history and debate around forking in the WordPress, the community, and beyond.

This presentation will be light on code and geared towards WordPress users who understand the underlying principles of WordPress and General Public License (GPL).

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October 10, 2015 — WooCommerce is the most downloaded and used eCommerce solution for WordPress. This session will serve as a quick start for the beginning WooCommerce user. I will cover installation and setup, extensions, payment methods, shipping, and basic theming. I would show setting up products and categories in addition to pricing with variations. I’ll also touch on eCommerce usability and how to leverage widgets and custom menus for a more successful online shopping experience.

October 10, 2015 — “Recent growth in places like China, Vietnam, India and Russia brought astounding economic and technological successes that also yielded some of the largest networks of censorship in history. The Great Firewall of China, DPI and SORM in Russia, and SmartFilter in Iran and Saudi Arabia are just a few of the tools used to block the free expression of millions of people.

For this talk, we will discuss how WordPress can empower users while still understanding the pitfalls and considerations required to reach those affected by censorship.

Other topics will cover how WordPress sites and plugins get blocked, issues designing and maintaining sites, and how the OpenNet Initiative affects WordPress. John will also give insight into his own experiences working with censorship and the Web from his time working in China.

With this knowledge in hand, you’ll be able to leave the talk knowing what you can do to understand and combat censorship for your new or existing WordPress sites in a global web.”

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October 10, 2015 — This talk discusses Varoujan’s experience with WordPress and how he started to get familiar with themes and plugins. He will discuss the challenges he faced when tweaking or modifying layouts. Although initially coding is not required when designing with WordPress; he will eventually have to learn CSS, PHP and HTML, which will become necessary to fine tune the functionality of the site.

October 9, 2015 — Did you ever wish you could go beyond what index.php, page.php and single.php have to offer. Have you ever wondered what taxonomy.php in your premium theme actually does? Have you ever had the need to target a blog category or a custom post type with a unique layout?

Well, it might be high time to put the WordPress Template Hierarchy to work for you.

I will take you on a little tour of this powerful aspect of WordPress development. Learn how to the hierarchy is structured, how to create a custom post type template, how to drill down and create a template for even a specific page or post and more.

October 9, 2015 — WordPress is evolving, and a big part in that is the REST API that soon will be shipped in a WordPress installation near you. This is a presentation of what, why and how to use the API with some concrete examples and findings from the Swedish media startup KIT that recently launched their site based on WordPress as “just a backend.”

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October 9, 2015 — Every web designer should know how to build a responsive website using some fancy CSS3 features. But dealing with different browsers and with constantly changing clients request can be a huge hassle.

This introduction session will give you a brief overview over the features of SASS. You will learn how to utilize SASS to speed up your development and handle those clients’ requests with ease.

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October 9, 2015 — If you make WordPress sites for a living, you’ve probably worked with clients, and you’ve probably been through the occasional tough project. Collaborating with your clients and forming a true alliance with them is delicate art. But, this talk won’t focus on what seems to go wrong with these collaborations –– it will focus on how to get it right.

We’ll compare assumptions that developers and clients often bring to a project, and look at how they are similar in some ways (e.g., the excitement of creating something new) and different in others (e.g. features that may strike clients as simple, but are actually difficult to build, and situations where developers assume a content management task will be easy for the clients, when it’s actually heinous).

We’ll also talk about a comparative wish list of skills and attitudes developers and clients tend to wish the other had, and we’ll talk about the anatomy of an ideal collaboration and the sorts of shared ideas and exchanges that can happen at every phase of a typical web product cycle, especially the initial discovery phase, where we identify the known knowns, the known unknowns, and as many of the unknown unknowns as we can.

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