July 15, 2024 — In this insightful talk, Travis will distill his 7-year experience of interacting with hundreds of successful WordPress business owners into actionable conversion rate optimisation tips.

He will share his top 10 strategies, gleaned from his work in the Enterprise Ecommerce (WordPress) industry, that have proven to transform website visitors into customers.

Highlighting the significance of checkout optimisation, Travis will demonstrate how even small changes can yield substantial financial benefits, drawing from his personal experience of helping a brand boost their conversion rates by 35%.

This talk is a must-attend for anyone looking to maximize their online business potential.

Presentation Slides »

July 15, 2024 — You were tasked with relaunching a website, and even though the new website looks and behaves better than ever before, SEO rankings are suddenly down?

If not done right, a relaunch can cause SEO rankings and traffic to drop – and it can take a long time to recover from such a loss.

The good news is: There are concrete steps you can take before, during, and after a relaunch to preserve SEO rankings and instead of losing traffic, to lay the foundation for future traffic growth.

In this lightning talk, you will learn how to relaunch a website in an SEO-friendly way in concrete, actionable steps.

Presentation Slides »

July 15, 2024 — Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client. This talk shares a use case in the Swiss B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

Based on the use case, you will learn: the main SEO risks associated with e-commerce websites, how and when to work with an SEO during the relaunch of a woo-commerce, what factors play a role in the success of SEO, basic content and tech necessary set up, a small retro of what went well and what will be improved.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

This talk aims at creating an efficient collaboration across SEO, Dev and content teams to deliver awesome projects.

Presentation Slides »

July 14, 2024 — Learn how to create custom user roles using a WordPress plugin to define specific responsibilities and permissions, segment users for tailored experiences, manage content moderation effectively, and establish custom workflows.

July 9, 2024 — This is part 1 of a 3-part series for beginners and new users to block themes and the Site Editor. I will use the WordPress default theme 2024 to demonstrate different block settings and styling.
Workshop included:
– design prep: creating a mockup, finding color palette, ideas
– creating a home page
– editing the page template
– setting global styles

July 9, 2024 — As WordPress evolves, the gap between the Post and Site Editors is narrowing. In WordPress 6.6, slots and extensibility APIs are unified in the @wordpress/editor package global variable, simplifying the integration of extensions across editors for developers. The user interface is also becoming more standardized.

In this Developer Hours session, we explored how these updates can streamline your development process and enhance extensibility like never before. You will learn how to:

– Extend the Post and Site Editor using slots and why you might want to do so
– Display content only when specific conditions are met, such as when editing a custom post type
– Update existing extensions to work in both the Post and Site Editor
– Ensure updated extensions are backward compatible with WordPress 6.5 and lower

Presentation Slides »

July 8, 2024 — In this lesson, we will learn about caching, a technique that improves website performance by storing frequently accessed data for quick retrieval. Caching occurs at multiple levels, including browser caching for static files, server caching for commonly accessed data, and CDN caching to load files from the nearest server. By implementing caching with plugins like W3 Total Cache, you can optimize your WordPress site, resulting in faster loading times and a smoother user experience.

July 8, 2024 — We will explore how to create and add template parts to your theme. With this lesson, you will: describe template parts and how they work, define template part areas, and add template parts to your theme.

July 8, 2024 — We will take a deep dive into the details of how WordPress loads templates in a browser. With this lesson, you will: explain how WordPress uses the query string, briefly explain the template hierarchy diagram, and describe the template hierarchy for a given page being queried.

July 8, 2024 — We will cover the purpose, structure and loading of templates. With this lesson you will: describe the purpose and structure of a template, list the sequence templates are loaded by WordPress, and with theme starter files in place, create a template from scratch.