July 14, 2015 — When we think about making our site, theme, or plugin welcoming to users around the world, we often focus on translation. While very important, there’s more to localization (l10n) and internationalization (i18n) than just that.
This talk covers some of the many cultural and practical differences that should affect our design choices, our code, and how we reach out to our global base of users and customers.

July 14, 2015 — What does a researcher have to say about the WordPress source code and the community behind it? Join us on this talk on unusual “WordPress analytics” and see what we can learn, and improve!, from the way WordPress (and the plugin and theme ecosystem around it) is developed nowadays.

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July 14, 2015 — Once you’ve installed WordPress, what now? For new users, that’s just one of a multitude of inevitable questions. What’s a post? A page? A theme? Where should I start first? In a short attention-span world, first impressions are everything, and WordPress is making it harder than it needs to be for new users.
There’s a case to be made for helping to guide users through the process of post-install set up. In fact, there’s user testing data that makes the case for us.
The goal of this talk is to examine that test data – taken against existing and potential wp-admin flows – and form conclusions about how WordPress can get out of its own way to improve the new user experience. We’ll talk about solutions that exist in the community right now, and opportunities to get involved in reshaping WordPress’ first impressions.

July 14, 2015 — Okay, so you have a blog set up.. now what?
What are the guidelines for Google?
How to get your readers to sign up.
What are dofollow links?
Ad what? Using Adsense and other sources to monetize your site.
Depending on the audience, either start with the basic setup and plugins needed to run a blog on your site or take things to a higher level with affiliate links, ads and sponsored posts.

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July 13, 2015 — This talk focuses on my five key tips and tricks to creating better product photos for social media, marketing, and website use. While we will focus heavily on the photography side of things, there will be social media tidbits thrown in along the way.

July 13, 2015 — In this session, I plan to solve the “pages vs. posts” mystery. Many new users of WordPress get confused by this. What’s the difference. When to I post, when do I add a page. We’ll dawn our best Scooby Doo hats and solve this mystery once and for all.

July 13, 2015 — Vagrant is a fantastic piece of software that allows developers and testers to create portable, reusable and easily reproducible development environments. This session covers the functional aspects and a quick demo of the workflow of using Vagrant specifically for WordPress development.

Presentation Slides »

July 12, 2015 — Sharing data on the web can unlock benefits both for yourself and for others. We’ll explore the different ways data can be published, the advantages of publishing open data and the extra things you can do to make that data more accessible and easier for others to reuse.

July 12, 2015 — PHP 7 is right around the corner, aimed to be released before the end of 2015. With the previous major release of PHP having happened more than a decade ago, it’s an exciting milestone in PHP’s history, that promises to bring both far-reaching performance boosts for real world workloads and a host of new features. In the keynote, Zeev shares the evolution of PHP’s major versions, the behind-the-scenes story of how PHP 7 came to be and its key benefits and features.

July 12, 2015 — Learn how I use my WordPress blog to build my personal brand, Become Visible and push the other Ryan’s further down in the search results.