July 16, 2015 — With these days’ hypes like Conversion Rate Optimization and A/B testing, it’s easy to lose track of what you’re actually doing. You’re not just optimizing stuff for the sake of optimizing. You’re improving your products, your website and ultimately the customer’s experience. And how can you do that when they’re just a number to you? You can’t. You have to realize: your customers are actual people.

July 16, 2015 — While adding eCommerce functionality might not be the first thought, there are HUGE benefits that you can create without selling goods – the topic would introduce a variety of methods, in addition to addressing existing store owners on how to better engage their audience.

July 16, 2015 — The quickest way to damage your reputation is by releasing a plugin or theme full of bugs. And no, a few unit tests are not going to stop that from happening! In this talk, I share my experience in testing the WordPress plugins I’ve developed and we’ll dig into Codeception, an advanced PHP testing framework.

July 16, 2015 — In this talk wel look at some of the psychological and sociological aspects which inhibit the change to a more diverse workforce in the IT industry. But we don’t stop there: we all are in a unique position to contribute to this change, so let’s discuss what each of us can do today to move towards a healthier and more economically sane industry.

July 16, 2015 — Jen’s talk focuses on the essentials of the Jetpack plugin for the casual blogger, beginning with installation of Jetpack, connecting to WordPress.com, and how to get help from Jetpack Happiness Engineers. An overview of the benefit of using Jetpack instead of multiple individual plugins will be discussed, and Jen spends some time talking about the most exciting and important modules within Jetpack for the publisher user, such as Publicize, WordPress.com stats, Sharing, Photon, and beautiful Tiled Galleries and Carousel.

July 15, 2015 — This session explores how you and your organisation can provide better WordPresss support by being more conscious of each support staffer’s role as a ‘trainer’ or ‘teacher’ and each user’s role as a ‘learner’.
While support personnel have been traditionally seen as ‘fixers’, and while many contemporary support outfits still focus on this aspect of the experience, WordPress support has always been about more than just matching problems with solutions.

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July 15, 2015 — As WordPress gains more market share as the Content Management System of choice, how can large organizations start adopting this platform for their internal requirements? A discussion on the concerns and challenges that each organization would face while adopting to the platform and how enablers can help overcome those challenges.

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July 14, 2015 — Learn how Newark Public Schools (NJ’s largest school district – 40,000 students; 70 schools) cut their annual web site technology budget in half by migrating to WordPress from a closed-source, proprietary, expensive, vendor-controlled SaaS CMS. Hear stories from the trenches about budget battles, angry/clueless technology vendors, frustrated administrators from one guy with a vision to disrupt the market and bring better web site technology to our public schools.

July 14, 2015 — This presentation gives a basic overview of what can you do with the WP REST API, even without knowing any PHP and offers theme developers a few reasons for why they may want to look into building themes that use the WP REST API.

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July 14, 2015 — Your theme accessibility-ready? Let me talk you through some crucial questions.
1. Why do you need your WordPress theme to be accessible for everyone?
2. How do different kinds of visitors use your site?
3. Why are links, headings, form labels and colours important?
4. Where to find the specs and documentation and how to test your theme.

Presentation Slides »